Keynote two: effective public engagement

A session at AMA conference 2012

Wednesday 11th July, 2012

2:00pm to 3:00pm (GMT)

Testing theories of engagement
*This keynote will challenge our collective wisdom and thinking on how to reach and engage a wider audience. Erica will share ideas and opportunities resulting from collective research and pilot projects across a group of ten arts organisations in the North West of England (Newcastle Gateshead Cultural Venues) designed to test theories about public engagement.

How might we work collectively to understand and reach out to new audiences? Can we achieve more by pooling resources for the more expensive public engagement challenges i.e. reaching out to those who may currently seem indifferent to the arts, but where culture has touched their lives and where there is potential for it to do so much more? And can a better understanding of audiences / visitors lead to the opportunity to take greater risks artistically?

Becoming a catalyst for active engagement
* Walker Art Center aims to be a catalyst both for the creative expression of artists and the active engagement of audiences.

In this keynote presentation, Ryan will explore how the team at the center are interpreting and delivering on this mission. He will share information and trends he’s identified in how the audience wants to engage with art, artists, and the Walker. Ryan will outline how shifting audience expectations and behaviours are influencing every element of the Walker’s relationship with the public – from how they communicate online with visitors from around the globe, to how they encourage visitors to interact with one another in their indoor and outdoor spaces, to how they offer opportunities for people to learn and share ideas, and to how they provide opportunities for people to engage with and experience the art itself.

About the speakers

This person is speaking at this event.
Erica Whyman

Chief Executive, Northern Stage

This person is speaking at this event.
Ryan French

Director, Marketing and Public Relations, Walker Art Center

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Time 2:00pm3:00pm GMT

Date Wed 11th July 2012

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