Keynote three: emerging opportunities

A session at AMA conference 2012

  • James McVeigh

Thursday 12th July, 2012

10:00am to 11:00am (GMT)

* Inventing new ways to engage with communities
Alex recently won the British Council UK young performing arts entrepreneur of the year award following the launch of a number of new initiatives including Hide&Seek. In this keynote presentation Alex will share his vision for arts organisations and thoughts on how we can each bring entrepreneurial thinking to our efforts to engage communities – regardless of our job title, budget or resources.

Alex believes that play, as a theme, a way of being, and as a design tool, is integral to understanding how culture will develop in the 21st century. He will encourage delegates to consider how to adapt social and game concepts for traditional organisations to make connections and engagements with audiences. 'Gamification' has become one of the latest buzzwords in the marketing world. This keynote seeks to separate out the genius from the hype to explore how the arts could learn from the world of game design.

* Deepening engagement
How do you work with audiences, the media, digital developers, and other key partners to drive both product and audience development? This keynote will explore an innovative approach to enriching the experience for audiences while also exploring the future landscape for the organisation.

About the speakers

This person is speaking at this event.
James McVeigh

Head of Marketing and Innovation, Festivals Edinburgh

This person is speaking at this event.
Alex Fleetwood

Founder and Director, Hide&Seek

Coverage of this session

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 10:00am11:00am GMT

Date Thu 12th July 2012

Short URL


Official event site


View the schedule


See something wrong?

Report an issue with this session