Keynote four: creating the right culture for public engagement

A session at AMA conference 2012

  • Dame Fiona Reynolds

Thursday 12th July, 2012

3:45pm to 4:30pm (GMT)

The journey to an engaged organisation

When Dame Fiona Reynolds became head of the National Trust, it had 2.7 million members and 52 trustees. Now, ten years later it has over 4 million members, twelve trustees, a new management structure, 62,000 volunteers, and a farm run by a virtual community. Reynolds has taken the charity through radical governance and structural changes, and today Britain's biggest charity is streamlined, smart and modern. But it hasn't been without its challenges.

Our final keynote speaker will share thoughts from the experience of opening up the National Trust to enable people to engage, connect and participate on many different levels. It will provide a frank description of the highs and lows of their journey and will outline what it takes internally for a company to become truly open, connected and engaging externally.

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Dame Fiona Reynolds

Director-General for the National Trust

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Time 3:45pm4:30pm GMT

Date Thu 12th July 2012

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