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The rules of design engagement are changing. You may no longer be in control of the user’s visual experience. Learn the number one job of every web designer, how to persuade clients and bosses not to subject users to dark patterns, why the days of “Best Viewed With…” are finally behind us, and how a mobile (or small screen) strategy can help you improve your content, rethink your web experience, and put the user first.
We’re now in a world where our designs need to adapt—and fast! A static 960 Photoshop template no longer best represents how our visitors use the web. So what’s the best way to get sign-off on our designs, in a world that is no longer one-size-fits-all? Sarah will deliver a large dose of practical advice on how to develop user interface pattern libraries within your projects to create clear, cohesive designs across a range of screens and devices.
Achieving a thorough grasp of typography can take a lifetime, but moving beyond the basics is within your reach right now. In this talk, we’ll learn how to look at typefaces with a discerning eye, different approaches to typographic planning, how typography impacts the act of reading, and how to choose and combine appropriate typefaces from an aesthetic and technical point of view. Through an understanding of our design tools and how they relate to the web as a medium, we can empower ourselves to use type in meaningful and powerful ways.
When something new comes along, it’s common for us to react with what we already know. Radio programming on TV, print design on web pages, and now web page design on mobile devices. But every medium ultimately needs unique thinking and design to reach its true potential. Through an in-depth look at several common web interactions, Luke will outline how to adapt existing desktop design solutions for mobile devices and how to use mobile to expand what’s possible across all devices. You’ll go from thinking about how to reformat your websites to fit mobile screens, to using mobile as way to rethink the future of the web.
How to make a website: discover, define, design, develop, deploy. It’s a familiar framework for most of our project processes. Now along comes this content strategy thing. Sure, it sounds like a great idea, but how does it fit in with what we’re already doing? Kristina will walk us through a typical website project to demonstrate why, how, where, and when content strategy happens.
We’ve discussed at length the fundamentals of responsive design, combining fluid grids and media queries to create more flexible, device-agnostic sites. So does that mean responsive design is a magic formula that solves all our problems? Well, no. But thankfully, we didn’t get into web design because we wanted to be bored. In this session we’ll review strategies for handling trickier elements that’d make even the most seasoned designer quail: stuff like advertising, complex layouts, deep navigation patterns, third-party media, and, yes, actual, honest-to-goodness content.
9th–11th July 2012