Tuesday 10th July, 2012
10:15am to 11:15am
Good visual design means more than just faithfully adhering to your chosen layout grid or applying rounded corners. Thoughtful, coherent, and professional visual design will not only help you shape the user experience, but also inform people about what your site does, how it works, and what your brand stands for. It sets the stage for a user experience that's emotional as well as functional. In this session, Jenny will discuss fundamental aesthetic principles that can be applied to web experiences of all shapes and sizes, present some objective tools for creating or critiquing site aesthetics, and offer techniques on how to fold aesthetic thinking into the development process from day one.
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