What’s Your Problem? Putting Purpose Back into Your Projects

A session at An Event Apart Chicago 2012

Monday 27th August, 2012

10:15am to 11:15am (CST)

“What do you do?” has become the standard opening line for getting to know someone. But if you were asked, “Why do you do what you do?” how would you answer? We are too narrowly focused on developing solutions for problems that we don’t understand, don’t care about, or worst of all, don’t actually exist. Life is too short to waste our time expertly creating something that matters to no one. Learn to find your “why.” Discover interviewing techniques to build greater empathy with your users, synthesizing techniques to uncover their underlying inefficiencies and frustrations, and tips to continually draw inspiration and long-term product vision from their lives.

About the speaker

This person is speaking at this event.
Whitney Hess

Coach, writer & speaker helping leaders mindfully design their products, their companies & themselves. Co-host @DesigningYou. Yogi, hophead, JuBu. Namaste. ॐ☯ bio from Twitter

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When

Time 10:15am11:15am CST

Date Mon 27th August 2012

Short URL

lanyrd.com/swwpx

Official event site

aneventapart.com/2012/chicago/

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