What’s Your Problem? Putting Purpose Back into Your Projects

A session at An Event Apart Seattle 2012

Tuesday 3rd April, 2012

3:15pm to 4:15pm (PST)

“What do you do?” has become the standard opening line for getting to know someone. But if you were asked, “Why do you do what you do?” how would you answer? We are too narrowly focused on developing solutions for problems that we don’t understand, don’t care about, or worst of all, don’t actually exist. Life is too short to waste our time expertly creating something that matters to no one. Learn to find your “why.” Discover interviewing techniques to build greater empathy with your users, synthesizing techniques to uncover their underlying inefficiencies and frustrations, and tips to continually draw inspiration and long-term product vision from their lives.

About the speaker

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Whitney Hess

I help progressive leaders navigate their careers and accelerate their missions. Executive Coach. Preppy hippie. Vintage luxury. Vegan JuBu. She. #resist bio from Twitter

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Time 3:15pm4:15pm PST

Date Tue 3rd April 2012

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