Case Study: The Future of Apps in a Content Centric World

A session at Apps World 2012

  • Claudia Romanini

Tuesday 2nd October, 2012

3:00pm to 3:30pm (GMT)

Sitting at the crossroads of the physical and digital worlds, Barnes & Noble is in a unique position to be able to see how consumers are weaving together collections of on-line and off-line content, and how different types of content can influence each other. In this session, we will explore how the subconscious blurring of the boundaries between different content types is changing the way we think of apps and their discovery. We covers how these trends impact Barnes & Noble's construction of carefully curated store fronts with better app definition, selection and integration. The routes to achieving this are multiple, but Barnes & Noble's experience suggests that a more curated app store leads to fewer problems with discovery, and better revenues for developers.

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Claudia Romanini

Director of Developer Relations, Barnes & Noble

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Apps World 2012

England England, London

2nd3rd October 2012

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Time 3:00pm3:30pm GMT

Date Tue 2nd October 2012

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