Tuesday 2nd October, 2012
3:00pm to 3:30pm
Sitting at the crossroads of the physical and digital worlds, Barnes & Noble is in a unique position to be able to see how consumers are weaving together collections of on-line and off-line content, and how different types of content can influence each other. In this session, we will explore how the subconscious blurring of the boundaries between different content types is changing the way we think of apps and their discovery. We covers how these trends impact Barnes & Noble's construction of carefully curated store fronts with better app definition, selection and integration. The routes to achieving this are multiple, but Barnes & Noble's experience suggests that a more curated app store leads to fewer problems with discovery, and better revenues for developers.
Director of Developer Relations, Barnes & Noble
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