Social By Design

You're designing and building the next great mobile application or web experience and have all the features in place for world domination. The user experience of the product is well thought-out and tested and the design is simply amazing. There's only one thing missing: users. And their friends. And their friends' friends. The fuel for the growth of your world-dominating product.

Social design is a way of thinking about product design that puts social experiences at the core. Chris will discuss the elements of social design and provide tips and tricks on how to best leverage the features of Facebook Platform to create awesome experiences that drive heavy user engagement and viral growth.