Attention-Seeking Techniques for Startups

In this fun and irreverent session, one of Europe's most outspoken tech journalists will give his tips from the other side on how to get your startup noticed by the press. The class will cover the four golden rules of attention-seeking, and how they can be used to market your business without breaking the bank on a public relations agency. We'll also cover topics like how to catch the attention of tech journalists and bloggers while making sure that your key strategic messages appear in their copy and how to build effective relationships with key media outlets in the first place.

This class is for any aspiring entrepreneur who doesn't want to pay for traditional PR but wants to uncover the best practices for building a story around their business that is irresistable to the press.