The Business of APIs Conference 2012: New York (NYC) (BAPI)

What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.

The last year has seen more growth in APIs than the previous seven combined. APIs have fueled innovation for new apps, development of new sales channels, as well as ways to engage partners and distribute content. With so much happening so fast, it is easy to see why the business of APIs means so much to so many companies.

This year’s BAPI conference will focus on the winning strategies for prosperous API businesses, how to grow a successful developer program, and what the future holds for the business of APIs.

In this one-day conference, you will learn how successful companies have extended their overall business models into their API business strategy. They will share how they measure success and how they see their programs evolving. In addition, the elements of a successful developer program and where the business of APIs is heading will also be covered.

19 speakers

  • Bradley Wing @b_wing API Evangelist, YPG
  • Martha van Berkel @marthasdare Sr. Manager, Smart Web Technology Group, Cisco Services
  • Victoria Barret @VictoriaBarret Associate Editor, Forbes
  • John Bunting @codingjester API Lead, Tumblr
  • Carl Kennedy Associate Director for IT Development, Coca-Cola Enterprises
  • Jesse Givens Head of CarePass Product, Aetna

18 sessions

Three Sixty °

United States United States / New York

10 Desbrosses Street, new york, ny, 10013

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20 known attendees

  • Neil Mansilla
  • Cooper Marcus
  • Aidan Feldman
  • Amit Jotwani
  • Oren Michels
  • Ismail Elshareef
  • skip_potter
  • Derek Willis
  • Delyn Simons
  • William Cole
  • Abe Stanway
  • Wendy S Lea
  • David S. Rose
  • bryanlatten
  • Peter Moeykens
  • Erik Bursch
  • Bradley Wing
  • Martha van Berkel
  • Victoria Barret
  • John Bunting

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