The Business of APIs Conference 2012: New York (NYC) (BAPI)

17 October 2012

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What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.

The last year has seen more growth in APIs than the previous seven combined. APIs have fueled innovation for new apps, development of new sales channels, as well as ways to engage partners and distribute content. With so much happening so fast, it is easy to see why the business of APIs means so much to so many companies.

This year’s BAPI conference will focus on the winning strategies for prosperous API businesses, how to grow a successful developer program, and what the future holds for the business of APIs.

In this one-day conference, you will learn how successful companies have extended their overall business models into their API business strategy. They will share how they measure success and how they see their programs evolving. In addition, the elements of a successful developer program and where the business of APIs is heading will also be covered.

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19 speakers

Aidan Feldman @aidanfeldman Developer, Jux
Amit Jotwani Mashery @amit Mashery
Oren Michels @Michels CEO and Co-Founder, Mashery, Inc.
Ismail Elshareef @ielshareef Director of Open Platform, Edmunds
Skip Potter @skip_potter Sr. Director, CapitalOne Labs
Derek Willis @derekwillis Interactive Developer, The New York Times
Abe Stanway @abestanway Software Engineer, Etsy

Wendy S Lea @WendySLea CEO, Get Satisfaction
David S. Rose @davidsrose CEO, Gust
Bryan Latten @bryanlatten Chief Software Architect, Behance
Chris Jason Director of APIs, ESPN
Peter Moeykens @PeterMoeykens Lead Architect, TomTom
Erik Bursch @erikbursch Director, Operations and Content Systems, USA TODAY

Bradley Wing @b_wing API Evangelist, YPG
Martha van Berkel @marthasdare Sr. Manager, Smart Web Technology Group, Cisco Services
Victoria Barret @VictoriaBarret Associate Editor, Forbes
John Bunting @codingjester API Lead, Tumblr
Carl Kennedy Associate Director for IT Development, Coca-Cola Enterprises
Jesse Givens Head of CarePass Product, Aetna