Friday 16th November, 2012
3:45pm to 4:15pm
Speaker: Mike Schnieder (SVP, Director of Digital Incubator for Allen & Gerritsen)
Startups have limited resources and time is of the essence. A great brand is a combination of a company's product, culture and audience. The sooner a product has an audience, the sooner the team will know if it succeeds. Enter marketing. This session will talk about the importance of a startup's brand, creating a brand quickly, messaging and filling the top of the funnel so that you can evolve the application to the use cases of the community.
[Purveyor of Awesome] Modern day steampunk - Obsession: Mobile Job: SVP Digital Incubator @allengerritsen. Passion: Beer Enemy: Printer bio from Twitter
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