Using Marketing to Fail Faster

A session at Brand Camp '12 Boston: Branding, Entrepreneurship and Technology Conference

Friday 16th November, 2012

3:45pm to 4:15pm (EST)

Speaker: Mike Schnieder (SVP, Director of Digital Incubator for Allen & Gerritsen)

Startups have limited resources and time is of the essence. A great brand is a combination of a company's product, culture and audience. The sooner a product has an audience, the sooner the team will know if it succeeds. Enter marketing. This session will talk about the importance of a startup's brand, creating a brand quickly, messaging and filling the top of the funnel so that you can evolve the application to the use cases of the community.

About the speaker

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Mike Schneider

[Purveyor of Awesome] Modern day steampunk - Obsession: Mobile Job: SVP Digital Incubator @allengerritsen. Passion: Beer Enemy: Printer bio from Twitter

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Time 3:45pm4:15pm EST

Date Fri 16th November 2012

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