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Using Marketing to Fail Faster

A session at Brand Camp '12 Boston: Branding, Entrepreneurship and Technology Conference

Friday 16th November, 2012

3:45pm to 4:15pm (EST)

Speaker: Mike Schnieder (SVP, Director of Digital Incubator for Allen & Gerritsen)

Startups have limited resources and time is of the essence. A great brand is a combination of a company's product, culture and audience. The sooner a product has an audience, the sooner the team will know if it succeeds. Enter marketing. This session will talk about the importance of a startup's brand, creating a brand quickly, messaging and filling the top of the funnel so that you can evolve the application to the use cases of the community.

About the speaker

This person is speaking at this event.
Mike Schneider

[Purveyor of Awesome] Modern day steampunk - Obsession: Mobile Job: SVP Digital Incubator @allengerritsen. Passion: Beer Enemy: Printer bio from Twitter

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When

Time 3:45pm4:15pm EST

Date Fri 16th November 2012

Session Hash Tag

#bcu12

Short URL

lanyrd.com/szrpr

Official session page

www.brandcampu.com/…/schedule/

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