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Uncle Sam Wants You (To Optimize Your Content for Mobile)

A session at Breaking Development 2012: Dallas

Tuesday 25th September, 2012

3:15pm to 4:15pm (CST)

President Obama recently directed all government agencies to optimize their content for mobile, saying "Americans deserve a government that works for them anytime, anywhere, and on any device." Government has a responsibility to make its content available to all Americans equally. What about your organization? If the government has mandated its agencies to develop a content strategy for mobile, isn't it time you did too?

In this session, Karen will discuss why it's important to think holistically about publishing your content in whatever channel or device your customer wants to consume it ? and what the risks are in not making content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.

About the speaker

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Karen McGrane

On a good day, I make the web more awesome. On a bad day, I just make it suck less. bio from Twitter

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When

Time 3:15pm4:15pm CST

Date Tue 25th September 2012

Short URL

lanyrd.com/swkqk

Official session page

bdconf.com/…hedule#karenmcgrane

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Books by speaker

  • Going Responsive
  • Content Strategy for Mobile

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