by Josh Clark
A set of stubborn myths are driving the development of mobile experiences that frustrate more than delight. "Info snacking." "The distracted, rushed mobile user." Those behaviors don't always, or even usually, exist, yet too often we design solely for those contexts, creating mobile apps as lite versions of their desktop counterparts. Instead, mobile apps should almost always do MORE than their desktop counterparts. "Tapworthy" author Josh Clark explains the difficult craft of designing simple interfaces for complex mobile apps, sharing techniques for future-friendly mobile efforts and, along the way, debunking seven stubborn mobile myths.
In this presentation, PPK will describe the mobile world and its 8 to 10 most important players. He'll try to make sense of a confusing ecosystem that web developers will need to learn to know better, and he will go way beyond just iPhone and Android.
Why is Apple so succesful (apart from the quality of its products)? How bad is the Android fragmentation going to be? What about Windows Phone, Tizen, Nokia, Samsung, and all the rest? This session will give you some insight in these important questions.
16th–18th April 2012