The Seven Deadly Myths of Mobile

A set of stubborn myths are driving the development of mobile experiences that frustrate more than delight. "Info snacking." "The distracted, rushed mobile user." Those behaviors don't always, or even usually, exist, yet too often we design solely for those contexts, creating mobile apps as lite versions of their desktop counterparts. Instead, mobile apps should almost always do MORE than their desktop counterparts. "Tapworthy" author Josh Clark explains the difficult craft of designing simple interfaces for complex mobile apps, sharing techniques for future-friendly mobile efforts and, along the way, debunking seven stubborn mobile myths.