Add an eventSTREAM B: ANALYSE IT: Mining multiple angles of the social media world for business value
A session at Big Data World Europe 2012
Wednesday 19th September, 2012
1:30pm to 2:00pm
Tackling the lack of customer knowledge by drawing benefit from their online social profile
Overcoming the detrimental effect of negative feedback by operating an active approach to your customers on social media
Tacking big influencers through big data - is this a false quest?
Understanding complex connectivity on social media to find valuable hidden markets
Using sentiment analysis to mine for meaning within textual data
About the speaker
This person is speaking at this event.
Head of Social Strategy @Adobe EMEA. Ex-Giraffe Keeper. Loves Cheese, Lego and Cycling. Currently writing ~ Follow Me, I'm Right Behind You. bio from Twitter
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