As designers we run into an extreme amount of tension. Let's face it, this won't change. With the potential for vital conversation at any moment of the design process, how can you prepare yourself for battle without going to war?
Workplace conflict, arguments, discussions - Whatever you want to call it, these heated debates can bring design to a halt, emotions to a peak, and projects to disaster. Join me in this interactive panel as we look a the challenges of political agendas and the perils we face to bring about great design.
What You Will Learn
For years, Art and Copy ruled the roost in the worlds of advertising and design. But as brand interactions shift from passive to active experiences, the way we connect to customers requires a new partnership. Sapientnitro believes that Brand Strategists and Experience Designers play an integral role in delivering the work that breaks through the noise.
This new partnership is critical during the initial stages of client engagement (discovery, defining) through completion (designing, developing, deploying). Whether we’re redesigning lenscrafters.com or building interactive menu boards for Dunkin’ Donuts, a strong partnership between strategy and experience design is at the foundation of all our work.
What You Will Learn:
31st May to 2nd June 2012