Sessions at Big Design Conference 2012 about Design Thinking on Friday 1st June

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  • Axis & Allies: The Impact of Design Thinking on World War II

    by Ben Judy

    The Axis and Allies had vastly different approaches to design during the second World War. The German war machine operated with equipment built around such values as precision, technical accuracy, and complex innovation. By contrast, Allied equipment was often simpler, more durable, and "scrappier."

    The trade-offs are fascinating: Durability vs. accuracy. Reliability vs. uniqueness. Speed of delivery vs. quality control. Usability vs. power. There is much a modern-day designer (in any field) can learn from armies of the past and the industries and cultures behind them.

    At 11:00am to 12:00pm, Friday 1st June

    In Addison Lecture Hall, Addison Crowne Plaza Hotel

    Coverage video

  • Overcoming Innovation Skepticism; Getting Design Thinking in Your Company

    by Sharon Torres

    What do you do when you and your team watch your competition flying past you with products that are keeping up with our evolving times, and you are facing an organization that deems innovative solutions a low priority? How do you change C-level executives from UX skeptics to UX champions? How can you create excitement for your department so you can build a prototype and raise a little money? What the heck is skunkworks and is it smelly?

    What You Will Learn

    • Introduce a model for innovative solutions to your company
    • Use qualitative measures to make a case for building the product
    • How to sell through a team to focus on future products
    • Which process allows for execution of innovation products?
    • See how focusing on innovation effects the bottom line

    At 4:00pm to 5:00pm, Friday 1st June

    In Live Oak Room, Addison Crowne Plaza Hotel