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In your career, you'll need to employ some survival tactics. In this talk, we'll review some of the fundamental principles for employing design power. We will look at special tactics for UX insurgency, neutralization of common foes, and how-tos for procedures important to designers serving in the field.
As designers we run into an extreme amount of tension. Let's face it, this won't change. With the potential for vital conversation at any moment of the design process, how can you prepare yourself for battle without going to war?
Workplace conflict, arguments, discussions - Whatever you want to call it, these heated debates can bring design to a halt, emotions to a peak, and projects to disaster. Join me in this interactive panel as we look a the challenges of political agendas and the perils we face to bring about great design.
What You Will Learn
Companies must continually ask themselves, 'Are we in the steam locomotive business, or in the transportation business?' Companies do not last forever. As a matter of fact, over the last 35 years, no technology company has maintained prosperity the entire time. This is shorter than the average time a person will be employed.
So with behemoths like Kodak dying off year by year, how can a company maintain long-lasting prosperity? We will explore "Jobs To Be Done" - a framework that asks the question of what job consumers "hire" products to solve.
The most famous example of the application of this framework is a fast food restaurant's attempt to improve sales of milk shakes. At first, they tried to improve the product through customer segmentation. What they learned though is that customers were "hiring" milkshakes as a breakfast alternative that entertains during the morning commute. By better understanding, and addressing this job, they were able to gain share against their real competitors: boredom and bagels.
This presentation will be an interactive discussion, including workshop elements and take aways on how to better evaluate the job to be done.
31st May to 2nd June 2012