Wednesday 13th June, 2012
10:20am to 10:50am
Even though you've probably heard that social commerce on Facebook doesn't work, many lifestyle brands prove that it's possible to treat social media as a separate sales channel. We would like to share with you our experiences from running SHOWROOM - e-commerce platform for independent fashion and design brands. We will tell you all we've learnt from the lifestyle industry: who buys in social media, what are the transaction patterns and how to use OpenGraph to boost the reach of the brand.
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