Do you feel that your event business is stuck? Do you look back at the end of the year and wonder why you still can't get to that next level?
In this interactive session you will learn:
-The most common obstacles that block business owners from getting to the next level
-Insights from case studies of successful companies in our industry that have made the leap from small businesses to larger enterprises
-Strategies for helping to break through the barriers keeping owners from achieving their goals
-You'll then have a chance for the group to review your business (if you choose) and offer suggestions for getting it to the next level.
The workshop will be led by Howard Givner, who founded New York event firm Paint the Town Red, steadily grew it for 20 years, and then successfully sold it to the Global Events Group, Spain's #1 event agency.
-$245 for planners
-Registration includes a trade show floor pass, and access to the Readers’ Choice Awards.
-Registration for the Event Leadership Institute Masters’ Class and the Event Innovation Forum combined is $495.
by Capricia Marshall , Howard Givner, Julie Cottineau, John Schwartz, Scott Schenker, David Stark, Michael Dominguez, Erin Patrick, Travis Threlkel, Chad Issaq, Noelle Provencial, Karl Vontz, Howard Singer and Haley Carlson
Chad Kaydo, editor in chief of BizBash, and Howard Givner, executive director of the Event Leadership Institute, are curating the premier Event Innovation Forum, which will include three 90-minute sessions packed with a mix of presenters and presentation types, including success stories from cutting-edge marketers as well as insights from influential people in other fields.
Speakers and presentation topics are subject to change.
ALL SESSIONS BEGINNING WITH (E.I.F.) ON THE IDEAFEST NY LANYRD PAGE ARE PART OF THE EVENT INNOVATION FORUM.
by Erin Patrick
Get ready to roll up your sleeves, get out of your element, and design. Event guru Erin Patrick of Erin Patrick Event in Chicago raises the bar with a highly interactive approach to mastering event design for the most discerning of clients. Participants will advance their design skills by collaborating with a team to create a dream reception table for a fictitious client. Learn from industry experts as you create floral arrangements and select linens, chairs, chargers, and accents.
-$150 for planners
-Registration includes access to the trade show floor, and the Readers’ Choice Awards presentation
-Special pricing for the Design Lab and Event Innovation Forum programs combined is $400
Vice President, Global Events, SAP Marketing
SAP has remade its Sapphire Now conference into a continuous platform for communicating with customers, prospects, and partners worldwide. SAP uses sapphirenow.com as a permanent resource to share content from past events and information about future conferences, and uses social media to build buzz and communicate information. Schenker will share the challenges and opportunities of this approach, and his vision for where experiential marketing may be headed.
Chief Creative Officer and Co-Founder, Obscura Digital
The new generation of projections is widely viewed by event pros as one of the coolest, most transformative new technologies to come along in quite a while. Travis Threlkel will explain how Obscura projected the YouTube Symphony Orchestra onto the outside of the Sydney Opera House and created a 26-story projection tower for Coca-Cola’s 125th anniversary.
Chief of Protocol of the United States
Ambassador Marshall will discuss how the State Department uses what Secretary of State Hillary Clinton calls “smart power” to enhance diplomatic efforts. Working with a Secretary of State who believes in the power of events on a global stage, Marshall has used them as a key tool in creating connections and bonds between people and cultures. She has also introduced innovative new programs, including the first international conference for global chiefs of protocol, and the lessons from her work at the White House and the State Department can translate to boardrooms and marketing plans.
by John Schwartz
President and C.E.O., Abu Dhabi and Qatar, EventQuest
In 2008 John Schwartz moved his family to Abu Dhabi to start a Middle East division of the event production company he had co-founded in New York. Soon he was producing large events for the government of the United Arab Emirates. Schwartz will share stories of navigating the cultural and business differences between the American and Middle Eastern event industries.
Executive Director & Producer, Tribune Events Group
Haley Carlson joined the Tribune Company to run its events department, but quickly set about transforming her group from a company expense to a source of revenue. Carlson will share her strategies for changing your approach to your job, to make your department and yourself more relevant and valued by your employer.
by Howard Singer, Noelle Provencial and Robin Adelson
Executive Director, Children's Book Council
Senior Manager, Experiential Marketing & Events, Groupon
Chief Operating Officer, Highline Capital
Many event planners spend their time implementing other people's visions. But planners who conceive new programs can prove both their own value to an organization and the value of smart, well-executed events.
Robin Adelson will share how she conceived the Children's Choice Book Awards Gala as a signature event to cap off Children's Book Week, pitched it to her board of directors, and worked with her board, staff, and partners to execute the event.
Noelle Provencial will explain how she dreamed up the weekend-long ticketed event Camp Groupon, pitched it to Groupon C.E.O. Andrew Mason, and then worked with departments across the company to sell sponsorships, promote the event, and execute it successfully.
Howard Singer will describe creating Highline Capital's first Investor Day as a vehicle to forge deeper relationships with investors and showcase the firm. He'll explain how he made his case to the firm's C.E.O. and managed a team of speaker coaches, meeting planners, and other partners to produce an event that delivered strong R.O.I.
by Karl Vontz
Director, Clio Awards
As the man behind the ad industry’s biggest award ceremony, Karl Vontz remade the 53-year-old Clios, changing them from a five-day festival and conference to a one-night award show. Vontz will explain how his team listened to feedback from their constituents and then radically rethought their event as an all-year brand—not just a one-time physical event—while finding new ways to build excitement via social media.
Watch a video interview with Karl Vontz here: http://www.bizbash.com/video_eve...
Apple, Starbucks, Virgin, and other great brands have an essence that goes far deeper than logos and advertising. Their brand attributes are baked into their companies’ DNA. Julie Cottineau, who oversaw the branding of all of Virgin’s companies, will share her insights on the keys to building a successful brand and will lead you through interactive exercises to explore how to apply these secrets to your events, teams, and companies.
by Chad Issaq
Executive Vice President, Business Development & Partnerships, Superfly Marketing Group
In June the Bonnaroo Music & Arts Festival replaced its tickets with bracelets equipped with radio frequency identification technology, and encouraged its 80,000 attendees to check-in at portals across the venue to share their experience with Facebook friends. The result was more than 2 million social impressions for Bonnaroo and sponsor Ford. Chad Issaq, who manages partnerships for festival producer Superfly Presents, will go behind the scenes of this innovative promotion, sharing details of implementing the new technology and measuring its impact.
by Bill Wasik
Author and Senior Editor, Wired
Today we often use the word crowd to describe groups of people in cyberspace (e.g., crowdsourcing, crowdfunding, and so on). But when electronic communication brings people together in real life, the physical crowd follows different patterns than online crowds do. Drawing on examples that include the London riots, Occupy Wall Street, the TED conferences, and his own experience with flash mobs, Bill Wasik will sketch out how digital media have changed the way we get together IRL today.
by David Stark
President and Creative Director, David Stark Design & Production
Sculptures of $1 million worth of office supplies. Chandeliers of paint chips. Walls covered in Post-It notes. David Stark has dreamed up some of the most imaginative and on-message designs seen at events in recent years. He will go behind the scenes of his creative process to talk about where he gets inspired, how he takes an art-school approach to developing ideas with his creative team, and how they pull off their imaginative designs.
23rd–24th October 2012