There’s a lot energy being focused on tools to implement community objectives and strategies, but we forget the human element: the enterprise that needs to be educated and the teams who carry out these lofty plans. The path to social media/community integration won’t always be smooth or immediate, but the key to making the transition as easy as possible is setting reasonable and realistic expectations. Explore how Aetna is integrating community management into business through a three-prong approach: Policy, Process, and Education. Discover the items they are creating to build their toolkit for succeeding in a heavily regulated industry.
1. Learn how to build an enterprise toolkit consisting of Policy, Process and Education elements.
2. Learn the elements required of a community playbook.
3. Discover the internal community management skills required to be a change evangelist.
5th–7th June 2012