by Jenna Langer
Community building is much more than posting regular updates to a Twitter account and Facebook fan page. Brands that are successful with social media and community understand that real people need to be interacting with their audiences in an authentic, helpful manner. Through case studies, personal experience, and stories from other bloggers, you’ll see how others have created a human voice for their companies that sets them apart from the competition. From company culture to customer service to offline events, you will learn how to build community from the ground up and create brand advocates to share your message.
1. Develop a company culture with community at the core
2. Use customer service to create brand advocates
3. build community offline through events
by Dino Dogan
In this session I will present the 6 factors that have been instrumental in me building online communities of fanatics, repeatedly. These fundamental principles can be applied to any platform, service, brand, company or person. People want, even need, something to be fanatical about, be it a football team, favorite celeb, or a product. I will show them how I’ve accomplished this ethically and all the while making a greater contribution to the space, which was left better than found. And they can do the same.
Actionable steps and a road map for getting more than engagement from your community.
This session, led by widely recognized fan podcasters will share tips and techniques for building a successful TV show or movie podcast. Panelists will discuss how to choose the right show, how to build a community around your podcast, how to promote your podcast, how to use your podcast to serve as a gateway to discover your other content, how to build a relationship with a TV network, and how to properly conduct interviews.
1. Learn how to choose a topic to create for a fan podcast.
2. Learn how to promote your podcast to the the fans.
3. Learn how creating a fan podcast works as "gateway content."
5th–7th June 2012