We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. We’re at the point of social media saturation, and something’s got to give. This session will examine six areas of social media that need a reboot – areas where business, marketing and PR leaders need to change their approach if they’re going to have a chance of implementing successful social media programs.
Questions that we'll answer include:
1. How do I know if I'm setting useful social media objectives and measuring them effectively?
2. How can I plan social media content and our approach to search more strategically?
3. Which 'less shiny objects' should I focus on ahead of the shiny ones?
While the number of people, businesses, and organizations active on social platforms continues to grow daily, not everyone is sold on the value of social media marketing. And while you may “get it”—the whys and hows of social media marketing—sometimes it seems like an impossible task to convince skeptics to suspend their disbelief and dive in. This session explores what skeptics want and need at every stage of their belief, and how to deliver that to them.
1. How to identify the key questions in skeptics' heads—and how to use them to build your case
2. A seven-step process that every "Social Skeptic" goes through, from Shock to Integration
3. How to recognize where skeptics are in that process, and what information they need (and in what format!) to help move them to the next phase
Everyone always asks, “How can I rank #1 in Google for X?” While Google changes their algorithm almost too frequently to keep up with, there is one constant of internet marketing: link building. Building links will not only help you perform better in the search engines, but also bring more attention to your site. Link building is really relationship building; learn how to accomplish that with social media, as well as good ol’ fashion hustle. Using several easy tools and strategies, you will be building links in no time.
1. More links = more site exposure and better rankings
2. Social media is an easy linkbuilding tool
3. Research methods to linkbuilding
by Adam Cohen and Amy Lupold Bair
It’s 2012 and the entire world has gone digital with online parents leading the charge. Every decision from what milk to buy to what vacation to take begins online. What are the best strategies to connect with this growing market, and how do mom and dad bloggers approach their unique audiences differently when representing companies? Hear from two bloggers working with some of today’s most recognizable brands: Amy Lupold Bair from Resourceful Mommy Media, an award winning pioneer in the social media marketing space and Adam Cohen from Dada Rocks, the dad blog that top brands turn to the most.
1. Key differences in marketing via dad blogs and mom blogs including differences in audience and style
2. Specific marketing strategies to reach moms and dads
3. Examples of what works and what doesn't based on past case studies from the panel participants including how brands can best connect with parenting bloggers
Speakers share strategies on how to leverage Social Media to manage successful Event Marketing programs. From generating the right amount of momentum before the event to ensuring maximum participation, to keeping events interactive and focused, to post event management. It is a challenge to streamline the entire process. Measuring success in terms of ROI, and identifying opportunities to optimizing remains a mystery. The session cover concepts of effective event marketing using social media through a real case study from Cisco Live Events, a Cisco event that brings technologists, experts and executives on the same level ground, discussing emerging technologies.
1. Preparing for a B2B event marketing program – pre, during and post strategies
2. Use of Social Media techniques and technology
3. How to define and measure success
4. The CiscoLive success story, and what companies can learn from it.
5th–7th June 2012