Sessions at BlogWorld New York 2012 about Strategy on Tuesday 5th June

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  • Six Important Shifts in Social Media Strategy

    by davefleet

    We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. We’re at the point of social media saturation, and something’s got to give. This session will examine six areas of social media that need a reboot – areas where business, marketing and PR leaders need to change their approach if they’re going to have a chance of implementing successful social media programs.

    Key Points
    Questions that we'll answer include:
    1. How do I know if I'm setting useful social media objectives and measuring them effectively?
    2. How can I plan social media content and our approach to search more strategically?
    3. Which 'less shiny objects' should I focus on ahead of the shiny ones?

    At 10:15am to 11:15am, Tuesday 5th June

    In 1A22, Jacob K Javits Convention Center

  • Building Your Community Management Toolkit

    by Lauren Vargas

    There’s a lot energy being focused on tools to implement community objectives and strategies, but we forget the human element: the enterprise that needs to be educated and the teams who carry out these lofty plans. The path to social media/community integration won’t always be smooth or immediate, but the key to making the transition as easy as possible is setting reasonable and realistic expectations. Explore how Aetna is integrating community management into business through a three-prong approach: Policy, Process, and Education. Discover the items they are creating to build their toolkit for succeeding in a heavily regulated industry.

    Key Points
    1. Learn how to build an enterprise toolkit consisting of Policy, Process and Education elements.
    2. Learn the elements required of a community playbook.
    3. Discover the internal community management skills required to be a change evangelist.

    At 11:30am to 12:30pm, Tuesday 5th June

    In 1A08, Jacob K Javits Convention Center