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by chuck martin
This fast-paced, high energy presentation will highlight the technological and, more significantly, the behavioral changes caused by the Mobile revolution. Consumers have new and significant computing power in their hands and are using it based on time and location. Will trace the evolution of mobile and the smartphone and show how it is a consumer-led phenomenon. It will put in context SMS, MMS, apps, 2D barcodes and location-based activities. It also will include how mobile is local and how consumers will be searching for information and reading content and blogs based on where they are and on their own timeframe.
Understanding mobile in a broader context The relationships of apps, texting and MMS, 2D Barcodes The global nature and scope of mobile
by Jason Falls
What are the real stats
* mobile penetration
* by platform (iphone, BB, android, etc)
* usage stats – what are folks doing
Shiny Object Technologies
* What’s gonna happen in 2012/13
* What should you be doing in Mobile
* What should you watch but not feel immediate sense of urgency to jump on today
Rackspace’s social media policy consists of two words: “Be helpful”. Do you know how to react if a customer complains about your brand on social media? Do you ignore them, or do you vow to wow them? Rackspace’s social media response team, led by Sr. Manager Rob Collazo and also including engineers Matt Wilbanks and Jeremy Wasner, monitors social networks around the clock to provide “Fanatical Support” to those airing grievances with the company online, from Twitter to message boards. These engineers form a team that is ready to provide “Fanatical Support” to customers within a moment’s notice.
Led by Robert Scoble, panelists will share how to use 140 characters or less to avert a crisis, empowering your employees to help customers in distress and how to build an internal network of subject matter experts for the best results on being helpful using social media.
Are Millennials lazy, disloyal, inattentive, and entitled? Or are they efficient, savvy, goal-oriented multitaskers? Peter Shankman, author, entrepreneur, and worldwide connector, discusses the “Facebook Generation’s” strengths and weaknesses, from the perspective of a successful, seasoned professional whose ADHD functions as his superpower. Jelena Woehr, a young professional “native” to the social Web, gives an under-25′s take on turning Millennials’ unique values and traits into workplace advantages. Whether you’re a new grad or an old hand, this session will offer new insight into how young adults see the modern working world–and how that world sees them.
1. Young professionals learn rapidly, expect change, and adopt new technologies easily. Every strength of the Facebook Generation can be a weakness; likewise, every weakness can be a strength.
2. Older professionals should attract top-notch Millennial employees by offering structure, variety, mentorship, and recognition.
4. Young professionals need to manage expectations; get back to basics; know when to ask for help; and strive to understand employers' needs.
5. Younger managers can supervise older workers, but it takes hard work and strategic communication.
6. Older managers can build a team of rising stars, but it takes flexibility. When generational differences become multigenerational insights, great things happen!
Join Andraz Tori of Zemanta and Shane Snow as they discuss future trends of content creation and how that will affect bloggers and content creators as well as brands in 2012 and beyond.
Topics to be covered:
* Success Stories
* Tools that work
* Great Content = Great SEO
* Content Creation Outsourcing
* Social Media Influence on Content Coverage
* Brands as Publishers
by David Griner
Digital was supposed to be the death of traditional TV advertising, but savvy marketers have turned social media into a bigger forum than the Super Bowl. In this fun session packed with case studies, the editors of America’s most successful ad blog, AdFreak.com, share lessons from the best and brightest in an industry where the 30-second spot is getting a new lease on life.
1. How national brands are partnering with YouTube to create truly interactive ad experiences with TV spots
2. Successful ad tactics for any budget
3. How to get ad bloggers and target audiences on board with your idea
4. How to plan an engaging ad from Day 1
5. Advice, inspiration and tough love for brands and agencies who feel stuck in a TV ad rut
by Lewis Howes
This will show the step by step approach to building a 7 figure business that you love all while giving you the time, energy, and flexibility to live the lifestyle you’ve always wanted.
1. How to launch your business in less than a week (with a few hundred bucks)
2. How to save time in your business (so you can enjoy life)
3. How to generate sales every night you go to sleep.
Creating podcast network can be daunting to those who do not understand the entire scope and possible pitfalls of this emerging medium. In this session, Andrew Zarian, Spencer Kobren, and Kunal Aroroa (From The Guys From Queens Network) will be discussing the do’s and dont’s of creating your own network, ways to think outside the box when it comes to monetizing your content, and the importance of compelling content creation
1. How to Develop an Podcast Network
2. How to Monetize your podcast,Thinking outside the Box.
3. Content really matters. The importance of compelling content
4. Live content vs. on-demand podcasts why both are necessary
In today’s world of digital media, podcasting is quickly becoming a method for acquiring and sharing your expertise in the world. It is not just a hobby, but is something that, when done right, can set you on the path to success. In this panel discussion, we will be sharing how we’ve used podcasting and our online efforts to land our dream jobs and how you can do the same. Whether your goal is a dream job, or to leverage your podcasting efforts for other professional opportunities, this is the session for you.
1. Don't wait for the credentials, demonstrate your expertise now!
2. Never stop learning. Continually work on increasing your expertise by stay current in your field
3. Be patient and persistent.
by Evan Bass
What they DON’T tell you in Online Community Manager School! Sometimes we need to look at things from the other side – of all the things we shouldn’t do, or new ways to look at the tasks we have to master to be a sane and successful Online Community Manager. We’ll share lessons learned when we … ‘Don’t be afraid to try new things’ and how we can really succeed when we “Don’t try to do everything.” Debba Haupert lives the do’s and don’ts of community management for her online community of women called Girlfriendology.com. Don’t miss this!
The 7 Don'ts of an Online Community Manager
1. Don't do it if you're not passionate about your community
2. Don't be afraid to get to know your audience
3. Don't be afraid to try new things
4. Don't do it the hard way – the tools/shortcuts to use wherever possible
5. How to prioritize projects – Don't try to do everything
6. Don't just look busy – stay focused on goals
7. Don't keep it to yourself – share with and learn from others
by Jane Quigley
by Danii Oliver
My session will discuss the importance of blogging about your business to increase brand SEO and brand awareness. The importance of blogging about your knowledge in your field and what you company does.
Importance of Blogging Importance of building brand SEO Importance of blogging about what you do and know
by Syed Balkhi
Lead Generation is crucial for any sort of monetization when it comes to blogs or service businesses. WordPress is the most popular platform being utilized by bloggers and small businesses. There are hidden tools and tricks that you can use to do lead generation in WordPress whether it is building an email list or collecting other information. This presentation focuses on how you can use different elements and functions within WordPress to super-charge lead generation on your site.
How to do lead generation with WordPress, best plugins for lead generation, strategies for lead generation
Online forums and communities are nothing without active members. But attracting and engaging new members is a challenge in today’s ADD online world. Our panel of community rock stars comes to your rescue by sharing their top advice for recruiting, maintaining, and monetizing audiences online. We’ll discuss the practical and inexpensive social media, community engagement, referral programs, SEO, and contests that power our panelists’ very successful social media communities online. With 100K+ members between them, these leading community experts will share their best tips for moderating member disputes, attracting sponsors and advertisers, choosing platforms, and more.
Low cost new member attraction strategies How to moderate member disputes Tips for encouraging member participation and word of mouth Attracting sponsors and advertisers Promoting your community using Google+, Twitter, and Facebook Fun and easy member activity ideas
Successful bloggers don’t just blog anymore – they’re everywhere. The panelists in this session will share how podcasting in particular has taken their blog and brand to the next level, helping them get more traffic, more authority and more customers with this overlooked, but powerful and untapped medium.
1. The 3 reasons why podcasting is a no-brainer for bloggers looking to expand their brand and grow.
2. The truth behind several podcasting myths.
3. Actionable steps and unique tips from the panelists that you can use to start a podcast of your own and dominate your niche.
Using the metaphor of running races of varying distances and combining it with the inspiring Napkin Dad Story I will explain how anyone, the person just starting a blog or long time veteran, can set themselves up for content creation success in the short and long term. Areas of effort familiar to runners are also applicable to the world of blogging and content creation. These include: Training & Equipment Partners & Communities Nutrition & Hydration Cross-training & Rest Injuries & Setbacks Whatever creative race you are about to run, learning these lessons will help you run it better.
1. Attendees will learn how to prepare for the unknown. In running and in content creation you do not know for certain what is up ahead. Preparation for the unknown is key.
2. Attendees will learn how to pace themselves properly. Every race, every distance is different and puts different demands on us. Understanding the proper pace for what you are trying to accomplish is essential.
3. Attendees will learn that there is always something they can accomplish successfully. Comparing your achievements to others will do less for your success than comparing it to your own accomplishments.
This panel will discuss some ideas about how to build a creative franchise around social/new media. Each of the panelists have extensive experience with podcasts, production, and finding (and growing) audiences.
1. Learn the difference between push and pull channels.
2. Learn why advertising and social media have so little in common.
3. Learn how to start growing an audience and how to keep it growing.
by Clay Hebert
In this session, veteran social strategist Clay Hebert challenges you to define “your champagne moment” and outlines how to use SMART objectives to define, calculate and achieve real social media ROI, the frequently discussed but seemingly elusive holy grail of social marketing.
1. Understanding the real definition of Social Media ROI
2. How to define SMART objectives for your campaigns
3. How to track success, including automating your analytics and utilizing sexy dashboards
* what’s spam and what isn’t
* when text, what text
* best practices
* case study of success — something unique
* worst practices
QR Code Marketing
* what are the real scan rates
* who’s scanning
* Case Studies of successes stories
* Case Studies of real failures
* is LBS marketing for real or was it just a blip?
* case studies that were successful AND why
* major failures of LBS and how they could have been successful
Whether you’re a food blogger, car blogger, parenting blogger, or just love sharing with your audience, brands can add value to your blogging. With the right connections, you can forge mutually beneficial relationships with agencies and brands. A solid working partnership with a digital agency can connect you to a wealth of information, products and experiences. Learn from Adam Keats and Marcy Massura (SVP of digital, digital strategist and community manager for Weber Shandwick respectively) how to catch the eye of agencies, how to turn that attention into a partnership, and how that partnership could mean lucrative income for you.
1. The best way to approach agencies and brands
2. How to leverage your online platform to serve your readers, yourself, brands and agencies
3. How to work toward a full-time role working with an agency
by Rich Brooks
Have you ever stared at your empty blog post and said, “I don’t know what to blog about?” Never again! In this fast-paced session we’ll look at 50–count ‘em 50!–resources, websites, and ideas so that you’ll always have fresh, compelling content to attract new visitors and engage readers at your blog. Bonus! You can use these same content creation tools for your ezine, YouTube channel, and even–gasp–your print newsletter.
1. An insane amount of resources to help you focus on creating quality content for your audience
2. Tips on how to turn other people's stale content into fresh content for you and your readers
3. Ways to have content ideas delivered to you on a daily basis.
Facebook will continue to be the king of social networks for a while, but consumers are still spending an increasing amount of time on more and more social networks. Niche social networks like Instagram, Pinterest, Foursquare, Tumblr and other just to name a few. How does this affect today’s marketer? What skills are needed to maintain a community over so many platforms and media channels?
A good understanding of segmentation options, tastes, metrics, and cutting edge platforms.
My first business was offline, in 2003 I started the first outdoor coaching company in the wild hills outside Dubai, UAE. In order to gain access to those hills I had to meet with the tribes and get their approval. Seven years later I moved my business online and successfully applied the lessons I learned in the hills. How an outsider can gain acceptance in a huge tribe
1. Why every tribe is the same
2. Why you need one
3. What Tribe you should join
4. Where you should start building your tribe
5. When can a tribe help your business or hurt it
Creating a blog is easy, but building one that attracts leads and makes sales? That takes some finesse, and now you can learn all about it during this presentation by the expert marketer Derek Halpern, the founder of Social Triggers.
1. You'll learn exactly how to craft content that scores loads of traffic, leads, and sales.
2. You'll learn how to convert random visitors into loyal subscribers and sales.
3. You'll discover the simple 3-step formula for building a blog that generates results.
So, you get it now. You have to make your content mobile, but HOW? Sara Santiago will go through the *actual* steps you need to take to support the mobile devices that your readers are using today. Whether you have a WordPress, Blogger, Movable Type, Drupal, or other type of blog, Sara will show you exactly what you need to do to make your content mobile. Seriously. She has some mad skills.
Do I really need an “App for that?” (Pros and cons of native app development over mobile web development.) Does the same content fit for desktop and mobile? When is a theme switcher not enough? What are some rookie mistakes that I should avoid? How did Sara get so awesome? Has she stopped coughing yet? More. Much, much more. Come with all of your mobile questions, and get the answers you need for taking the next steps in making your web content mobile. Come bearing cocktails and snacks, and Sara might just do it for you. Probably.
5th–7th June 2012