Sessions at BlogWorld New York 2012 about ROI on Wednesday 6th June

In this session, veteran social strategist Clay Hebert challenges you to define “your champagne moment” and outlines how to use SMART objectives to define, calculate and achieve real social media ROI, the frequently discussed but seemingly elusive holy grail of social marketing.

Key Points
1. Understanding the real definition of Social Media ROI
2. How to define SMART objectives for your campaigns
3. How to track success, including automating your analytics and utilizing sexy dashboards