Live critiques of blogs.
1. how to make your site more engaging
2. how to get more subscribers
3. how to generate more activity
In the early days of New Media, the legendary “fam trip” (free travel to destinations interested in media coverage), was an elusive prize, available only to traditional journalists from huge national media outlets. In the ever changing environment of social media, destinations are now courting bloggers and podcasters, even those outside of the travel field!
Chef Mark Tafoya and Jennifer Iannolo of Culinary Media Network will share with you how they started out taking advantage of these trips for cultural and culinary exploration, and after nearly two dozen fam trips, built a whole new type of business model.
Becky McCray and Sheila Scarborough of Tourism Currents will share from the perspective of destinations courting media attention, and share with you how to make yourself attractive to a destination or business eager to invite you on a trip.
1. Learn how you can travel to destinations worldwide for free
2. Learn how to travel smartly & lightly, and still get tons of great content for your blog, podcast, or video series
3. Know how to evaluate yourself the way a destination would evaluate you.
by Craig Jarrow
Almost all professional bloggers start their site while working a day job. However, the demands of daily life, especially your primary employment can be overwhelming while you are trying to start your online site. This session will discuss some of the strategies, pitfalls, and tools of running your blog while still working a day job.
1. Strategies for Keeping a Balance Between Your Day Job and Your Blog
2. Career Pitfalls to Avoid While Growing Your Blog
3. Workflow and Productivity Techniques
4. Productivity Tools of the Side-Blogger
I walked out of my job in early 2009 with a pink slip and a prayer. The following day I started a blog. But time was running out. The time bomb was ticking. I had two children, a rapidly evaporating bank account and a failing blog. Should I study methods for getting more comments? Should I learn SEO and analyze my traffic data? Do I need more retweets? Facebook “Likes?” The answer? Yes and no. This presentation will lay out a road map to generating sales on your blog when time is running out.
1. Learn the difference between generating blog sales using "Red Wire" or "Green Wire" tactics.
2. Analyze successful blogs and their use of "Red Wire" and "Green Wire" tactics.
3. Learn to combine the best of the "Red Wire" and "Green Wire" tactics to defuse your own time bomb.
by greg cargill
Every blogger wants to make a full time living from their blog. The key is to know what your “paying customers”, aka big brands, are looking for in order to spend money with you. In this session you will learn the 10 best ways other than high traffic to have a blog that large brands rush to work with.
1. What brands look for to spend money on a blog
2. How much money large brands spend
3. Examples of blogs large brands spend money with and why
This session will provide practical tips for making progress with your blog / site today. The intersection of the following types of optimization will be reviewed in a cohesive manner helping you to kill multiple birds with one stone, no silver bullets, but actionable insight. Topics include: conversion rate optimization, social media optimization, search engine optimization, web site optimization and usability. This is a key session to check out for those that want to learn about how media companies address challenges at scale.
Increase visitor time on site by creating next click opportunities and applying various types of optimization. Drive social engagement by applying key principles of the social web.
As a blogger, you often feel adrift in a sea of noise. With the millions of blogs out there, how can one more make a difference? How can your blog change the world? By spreading ideas. To spread ideas, you’ve got to choose to Go Big or Go Deep, get into people’s Monkeyspheres, and use the Ripple Effect to your advantage. For your readers to spread your ideas, you’ve got to make them Meaningful, Sticky, and Authentic. We’ll explain each of these concepts and give concrete examples of how you can use them to change the world with your blog.
At the end of this presentation, you will be able to:
1. Decide whether going big or going deep is right for you and your blog, and trust that decision.
2. Bring authentic connection into your interactions with your blog readers.
3. Use the monkeysphere and the ripple effect to spread world-changing ideas with your blog.
4. Create ideas that are meaningful, sticky, and authentic, so your readers will spread them.
5th–7th June 2012