by Mitch Canter
Android Phones. iPhones. iPads. Android Tables. Laptops, Ultrabooks, slates, and more – there are tons of devices out there, and tons more on the way. And you’ve only got one website. Chances are, your website will look different on every device. But what if there were precautions you could take to allow every user to see the BEST version for their device (and not just the same experience for everyone). Come find out what responsive design is and how to use it to get the most out of your site.
1. What is responsive design, and who can benefit from having a site that is responsive
2. Best practices you can take back to your design department (or designer, or yourself!) to ensure your site looks fantastic for everyone
by Nate Riggs
Who doesn’t like a good list these days? The truth is, using list posts as a tactic in your blogging style arsenal is one of the most effective ways to rengage your existing readers while attracting attention from new potential subscribers. Creating and publishing lists of resources, tools, people or even other blogs can even help draw inbound links and encourage social bookmarking and sharing. In this session, Nate will walk you through the art and science behind three genres of lists posts. You will learn how to style your list content to get the best response from your audience.
1. How to construct and use numbered, bulleted and hybrid lists.
2. How to determine which type of list is appropriate to use depending on writing objective
3. How to open and close your list post to encourage audience interaction in comments, social sharing and feedback
by Bob Dunn
You’ve heard that WordPress is one of the easiest, user-friendly blogging platforms out there. And it can be—if you know what to think about before you start. With thousands of themes, plugins and tutorials on the Web, you risk spending hours and hours and just getting more confused. Bob, who has trained hundreds of people in WordPress over the last three years, will show you some simple steps that will get you moving in the right direction. And he loves questions!
1. Learn how to decide whether to go with WordPress.org (self-hosted) or WordPress .com
2. Get quick and easy tips for choosing your WordPress theme and those must-have plugins
3. Make sense of the tools that are hidden in your WordPress dashboard
In this session, join veteran blogger and social media practitioner Christopher S. Penn as he reviews how to develop concrete measurements for social media and blogging ROI using industry-standard tools like Google Analytics. Learn how to find your ROI and then grow it by identifying the weakest spots in your marketing funnel, then applying social media and blogging to strengthen them.
1. Find your blogging and social media ROI
2. Diagnose your marketing funnel
3. Improve your social and blogging ROI instantly
While most entrepreneurs and small business owners know they need to use their blog as an online marketing tool, the why and the how of this equation still remains a mystery. In this session, internet entrepreneur LaShanda Henry will help you better understand why blogs are vital marketing tools and how they can help you attract both customers and media attention.
1. Why blogs are essential marketing tools
2. How to create a “Good for Your Business” blog
3. How to attract Customers and PR Opportunities
Discover the simple steps you can take to break into big media outlets as a regular contributor. Increase your exposure, establish your credibility, and get access to the people you want to interview…all the while leading to more success and bigger pay days for you. From a casual blogger to the weekly contributor for NBC Chicago, Jabez will walk you through the step-by-step techniques you can use to find the right media outlet, build the proper relationships, and leverage your new position for the benefit of both the news outlet and yourself.
1. How to break into Major Media Outlets
2. Leverage your position to gain access to incredible people
3. Getting into situations that benefit both you and the news outlet
4. Become the news organizations golden child
This presentation is about how to be yourself – completely – and still find success, whether it be monetary or social swagger. All of us on this panel are successful in blogging and writing because we are ourselves. We are controversial, very open and brutally honest. None of us try to court PR firms. That causes the PR companies seek us, unlike the salmon swimming upstream, who have to pitch for opportunities because they don’t stand out from the crowd. This is about standing out from the crowd, but not through tricks or gimmicks, but through honesty and transparency.
1. We want to tell people, they don' t have to be who they aren't. They can be themselves and if they are engaging and have an interesting and unique voice, then they'll be successful.
2. They should be themselves. People who misrepresent themselves in the social media arena run a risk of exposure when it comes to real life situations.
3. We want people to realize that creating original content is key to their personalization and their personality. You can always spot the wolf among the sheep.
5th–7th June 2012