Sessions at BlogWorld New York 2012 about Blogging on Thursday 7th June

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  • One Site to Rule Them All: Why Responsive Design is Critical to Your Blog

    by Mitch Canter

    Android Phones. iPhones. iPads. Android Tables. Laptops, Ultrabooks, slates, and more – there are tons of devices out there, and tons more on the way. And you’ve only got one website. Chances are, your website will look different on every device. But what if there were precautions you could take to allow every user to see the BEST version for their device (and not just the same experience for everyone). Come find out what responsive design is and how to use it to get the most out of your site.

    Key Points
    1. What is responsive design, and who can benefit from having a site that is responsive
    2. Best practices you can take back to your design department (or designer, or yourself!) to ensure your site looks fantastic for everyone

    At 10:15am to 11:15am, Thursday 7th June

    In 1A08, Jacob K Javits Convention Center

  • The Art of Blogging: Mastering the List Post

    by Nate Riggs

    Who doesn’t like a good list these days? The truth is, using list posts as a tactic in your blogging style arsenal is one of the most effective ways to rengage your existing readers while attracting attention from new potential subscribers. Creating and publishing lists of resources, tools, people or even other blogs can even help draw inbound links and encourage social bookmarking and sharing. In this session, Nate will walk you through the art and science behind three genres of lists posts. You will learn how to style your list content to get the best response from your audience.

    Key Points
    1. How to construct and use numbered, bulleted and hybrid lists.
    2. How to determine which type of list is appropriate to use depending on writing objective
    3. How to open and close your list post to encourage audience interaction in comments, social sharing and feedback

    At 10:15am to 11:15am, Thursday 7th June

    In 1A06, Jacob K Javits Convention Center

  • How to Avoid the Most Common Mistakes In Setting Up Your WordPress Blog

    by Bob Dunn

    You’ve heard that WordPress is one of the easiest, user-friendly blogging platforms out there. And it can be—if you know what to think about before you start. With thousands of themes, plugins and tutorials on the Web, you risk spending hours and hours and just getting more confused. Bob, who has trained hundreds of people in WordPress over the last three years, will show you some simple steps that will get you moving in the right direction. And he loves questions!

    Key Points
    1. Learn how to decide whether to go with WordPress.org (self-hosted) or WordPress .com
    2. Get quick and easy tips for choosing your WordPress theme and those must-have plugins
    3. Make sense of the tools that are hidden in your WordPress dashboard

    At 11:30am to 12:30pm, Thursday 7th June

    In 1A08, Jacob K Javits Convention Center

  • How to find your social media and blogging ROI

    by Christopher Penn

    In this session, join veteran blogger and social media practitioner Christopher S. Penn as he reviews how to develop concrete measurements for social media and blogging ROI using industry-standard tools like Google Analytics. Learn how to find your ROI and then grow it by identifying the weakest spots in your marketing funnel, then applying social media and blogging to strengthen them.

    Key Points
    1. Find your blogging and social media ROI
    2. Diagnose your marketing funnel
    3. Improve your social and blogging ROI instantly

    At 11:30am to 12:30pm, Thursday 7th June

    In 1A21, Jacob K Javits Convention Center

  • Blogging for Business: How to turn Your Blog into a PR Marketing Machine

    by sistasense

    While most entrepreneurs and small business owners know they need to use their blog as an online marketing tool, the why and the how of this equation still remains a mystery. In this session, internet entrepreneur LaShanda Henry will help you better understand why blogs are vital marketing tools and how they can help you attract both customers and media attention.

    Key Points
    1. Why blogs are essential marketing tools
    2. How to create a “Good for Your Business” blog
    3. How to attract Customers and PR Opportunities

    At 2:30pm to 3:30pm, Thursday 7th June

    In 1A07, Jacob K Javits Convention Center

  • Blogging for The Media: Catapult Yourself by Becoming a Blogger for Major News Organizations

    by jabezlebret

    Discover the simple steps you can take to break into big media outlets as a regular contributor. Increase your exposure, establish your credibility, and get access to the people you want to interview…all the while leading to more success and bigger pay days for you. From a casual blogger to the weekly contributor for NBC Chicago, Jabez will walk you through the step-by-step techniques you can use to find the right media outlet, build the proper relationships, and leverage your new position for the benefit of both the news outlet and yourself.

    Key Points
    1. How to break into Major Media Outlets
    2. Leverage your position to gain access to incredible people
    3. Getting into situations that benefit both you and the news outlet
    4. Become the news organizations golden child

    At 3:45pm to 4:45pm, Thursday 7th June

    In 1A07, Jacob K Javits Convention Center

  • Social Media Badger Theory: How to Find Success Through Fearlessness

    by Curtis Silver

    This presentation is about how to be yourself – completely – and still find success, whether it be monetary or social swagger. All of us on this panel are successful in blogging and writing because we are ourselves. We are controversial, very open and brutally honest. None of us try to court PR firms. That causes the PR companies seek us, unlike the salmon swimming upstream, who have to pitch for opportunities because they don’t stand out from the crowd. This is about standing out from the crowd, but not through tricks or gimmicks, but through honesty and transparency.

    Key Points
    1. We want to tell people, they don' t have to be who they aren't. They can be themselves and if they are engaging and have an interesting and unique voice, then they'll be successful.
    2. They should be themselves. People who misrepresent themselves in the social media arena run a risk of exposure when it comes to real life situations.
    3. We want people to realize that creating original content is key to their personalization and their personality. You can always spot the wolf among the sheep.

    At 3:45pm to 4:45pm, Thursday 7th June

    In 1A12, Jacob K Javits Convention Center