In this session, join veteran blogger and social media practitioner Christopher S. Penn as he reviews how to develop concrete measurements for social media and blogging ROI using industry-standard tools like Google Analytics. Learn how to find your ROI and then grow it by identifying the weakest spots in your marketing funnel, then applying social media and blogging to strengthen them.
1. Find your blogging and social media ROI
2. Diagnose your marketing funnel
3. Improve your social and blogging ROI instantly
5th–7th June 2012