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In this panel you will learn what it takes to start a blog from scratch, build a loyal following and create an established brand that continues to generate revenue month after month.
2. Buying/Selling Established Blogs
3. Building a Brand
4. Site / Logo Design
by Missy Ward
If you’re part the growing movement of blogger-entrepreneurs or simply want to find a way to subsidize your hobby; long-time affiliate marketer, Missy Ward will provide you with proven tactics to monetize your blog using affiliate marketing — without compromising your integrity, or crippling your traffic.
In this session you will get an overview of how affiliate marketing works; learn how to find complimentary products and services to promote and walk out with seven successful affiliate marketing strategies to monetize your blog immediately.
Blogging for business comes down to one challenge: finding what problem you can solve for your readers. That can be tough, unless you look at the intersection of three areas: What they’re passionate about. What they’re talented at. What customers will pay for. If they’re passionate and talented, but customers won’t pay for their solution… they’ll be broke. If they are talented with paying customers, but lack passion… they’ll burn out. If they’re passionate with paying customers, but aren’t actually talented… they’ll get busted. But when they find the thing that meets all three criteria, THAT is the sweet spot!
We'll use a diagram to show each section and suggest 3 steps in order to test whether an idea or solution falls into each of the 3 areas, to help bloggers truly determine:
1. What they're passionate about.
2. What they're talented at.
3. What customers will pay for.
by Jay Baer
If your blog shares your deepest, darkest secrets about your passion for Jersey Shore or troll head dolls, this is not the session for you. This is the session for serious bloggers who want their online musings to play a meaningful role in their business. Join Jay Baer in a practical, focused, advice-filled session filled with real world examples and lessons learned from his own journey from blogger with zero readers to well-known social media personality.
1. How to move your blog from a creative outlet to a driver of business success.
2. How to prioritize the activities necessary to build a blogging community.
3. How to create a blogging approach that creates readership and notoriety, without selling your soul or being a jerk.
Bloggers who break news get followers. This session wil focus on simple reporting techniques bloggers can adopt that will allow them to take a lead on stories within their niche while still preserving the nimble nature of their blogs. Sessions covers how to find sources and get them past the “you’re just a blog” when requesting an interview, as well as places bloggers should be looking to uncover stories.
1. How to generate original content instead of simply writing about content published elsewhere.
2. How to find and maintain relationships with sources and turn those relationships into ideas for blog posts.
3. How to use the smaller, nimble nature of most blogs as an advantage when trying to muscle in on traditional media for interview requests.
by Danii Oliver
My session will discuss the importance of blogging about your business to increase brand SEO and brand awareness. The importance of blogging about your knowledge in your field and what you company does.
Importance of Blogging Importance of building brand SEO Importance of blogging about what you do and know
Using the metaphor of running races of varying distances and combining it with the inspiring Napkin Dad Story I will explain how anyone, the person just starting a blog or long time veteran, can set themselves up for content creation success in the short and long term. Areas of effort familiar to runners are also applicable to the world of blogging and content creation. These include: Training & Equipment Partners & Communities Nutrition & Hydration Cross-training & Rest Injuries & Setbacks Whatever creative race you are about to run, learning these lessons will help you run it better.
1. Attendees will learn how to prepare for the unknown. In running and in content creation you do not know for certain what is up ahead. Preparation for the unknown is key.
2. Attendees will learn how to pace themselves properly. Every race, every distance is different and puts different demands on us. Understanding the proper pace for what you are trying to accomplish is essential.
3. Attendees will learn that there is always something they can accomplish successfully. Comparing your achievements to others will do less for your success than comparing it to your own accomplishments.
Whether you’re a food blogger, car blogger, parenting blogger, or just love sharing with your audience, brands can add value to your blogging. With the right connections, you can forge mutually beneficial relationships with agencies and brands. A solid working partnership with a digital agency can connect you to a wealth of information, products and experiences. Learn from Adam Keats and Marcy Massura (SVP of digital, digital strategist and community manager for Weber Shandwick respectively) how to catch the eye of agencies, how to turn that attention into a partnership, and how that partnership could mean lucrative income for you.
1. The best way to approach agencies and brands
2. How to leverage your online platform to serve your readers, yourself, brands and agencies
3. How to work toward a full-time role working with an agency
Are you aware of the depth and breadth of opportunities for leveraging your blog to grow influence and expand your reach on LinkedIn? Most people are just scratching the surface of this active, affluent, 150 million (and growing) professional network. In this session, LinkedIn and business blogging expert Stephanie Sammons will teach you how to become a top influencer on LinkedIn within your target markets, and drive high quality traffic to your blog. Stephanie will also reveal two secrets that can give you a significant competitive advantage in your marketing efforts! Don’t miss this opportunity to get smart about using LinkedIn as a key blog marketing channel.
Attendees will learn how to stand out as an LinkedIn influencer and implement high impact marketing techniques to drive blog traffic.
by Mitch Canter
Android Phones. iPhones. iPads. Android Tables. Laptops, Ultrabooks, slates, and more – there are tons of devices out there, and tons more on the way. And you’ve only got one website. Chances are, your website will look different on every device. But what if there were precautions you could take to allow every user to see the BEST version for their device (and not just the same experience for everyone). Come find out what responsive design is and how to use it to get the most out of your site.
1. What is responsive design, and who can benefit from having a site that is responsive
2. Best practices you can take back to your design department (or designer, or yourself!) to ensure your site looks fantastic for everyone
by Nate Riggs
Who doesn’t like a good list these days? The truth is, using list posts as a tactic in your blogging style arsenal is one of the most effective ways to rengage your existing readers while attracting attention from new potential subscribers. Creating and publishing lists of resources, tools, people or even other blogs can even help draw inbound links and encourage social bookmarking and sharing. In this session, Nate will walk you through the art and science behind three genres of lists posts. You will learn how to style your list content to get the best response from your audience.
1. How to construct and use numbered, bulleted and hybrid lists.
2. How to determine which type of list is appropriate to use depending on writing objective
3. How to open and close your list post to encourage audience interaction in comments, social sharing and feedback
by Bob Dunn
You’ve heard that WordPress is one of the easiest, user-friendly blogging platforms out there. And it can be—if you know what to think about before you start. With thousands of themes, plugins and tutorials on the Web, you risk spending hours and hours and just getting more confused. Bob, who has trained hundreds of people in WordPress over the last three years, will show you some simple steps that will get you moving in the right direction. And he loves questions!
1. Learn how to decide whether to go with WordPress.org (self-hosted) or WordPress .com
2. Get quick and easy tips for choosing your WordPress theme and those must-have plugins
3. Make sense of the tools that are hidden in your WordPress dashboard
In this session, join veteran blogger and social media practitioner Christopher S. Penn as he reviews how to develop concrete measurements for social media and blogging ROI using industry-standard tools like Google Analytics. Learn how to find your ROI and then grow it by identifying the weakest spots in your marketing funnel, then applying social media and blogging to strengthen them.
1. Find your blogging and social media ROI
2. Diagnose your marketing funnel
3. Improve your social and blogging ROI instantly
While most entrepreneurs and small business owners know they need to use their blog as an online marketing tool, the why and the how of this equation still remains a mystery. In this session, internet entrepreneur LaShanda Henry will help you better understand why blogs are vital marketing tools and how they can help you attract both customers and media attention.
1. Why blogs are essential marketing tools
2. How to create a “Good for Your Business” blog
3. How to attract Customers and PR Opportunities
Discover the simple steps you can take to break into big media outlets as a regular contributor. Increase your exposure, establish your credibility, and get access to the people you want to interview…all the while leading to more success and bigger pay days for you. From a casual blogger to the weekly contributor for NBC Chicago, Jabez will walk you through the step-by-step techniques you can use to find the right media outlet, build the proper relationships, and leverage your new position for the benefit of both the news outlet and yourself.
1. How to break into Major Media Outlets
2. Leverage your position to gain access to incredible people
3. Getting into situations that benefit both you and the news outlet
4. Become the news organizations golden child
This presentation is about how to be yourself – completely – and still find success, whether it be monetary or social swagger. All of us on this panel are successful in blogging and writing because we are ourselves. We are controversial, very open and brutally honest. None of us try to court PR firms. That causes the PR companies seek us, unlike the salmon swimming upstream, who have to pitch for opportunities because they don’t stand out from the crowd. This is about standing out from the crowd, but not through tricks or gimmicks, but through honesty and transparency.
1. We want to tell people, they don' t have to be who they aren't. They can be themselves and if they are engaging and have an interesting and unique voice, then they'll be successful.
2. They should be themselves. People who misrepresent themselves in the social media arena run a risk of exposure when it comes to real life situations.
3. We want people to realize that creating original content is key to their personalization and their personality. You can always spot the wolf among the sheep.
5th–7th June 2012