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by Jenna Langer
Community building is much more than posting regular updates to a Twitter account and Facebook fan page. Brands that are successful with social media and community understand that real people need to be interacting with their audiences in an authentic, helpful manner. Through case studies, personal experience, and stories from other bloggers, you’ll see how others have created a human voice for their companies that sets them apart from the competition. From company culture to customer service to offline events, you will learn how to build community from the ground up and create brand advocates to share your message.
1. Develop a company culture with community at the core
2. Use customer service to create brand advocates
3. build community offline through events
by Danii Oliver
My session will discuss the importance of blogging about your business to increase brand SEO and brand awareness. The importance of blogging about your knowledge in your field and what you company does.
Importance of Blogging Importance of building brand SEO Importance of blogging about what you do and know
Multicultural “It” girls are the forgotten treasure in today’s marketing landscape. Their collective buying power increases year after year and they over-index in the social media landscape. Brands and online publishers who tap into their interests and desires can not only gain their trust but ultimately their brand loyalty and their time. In “Social Media Marketing To Multicultural “It” Girls”, I highlight my extensive experiences working for various multicultural-focused national brands as the spearhead for successful social media campaigns. I’ll expand on key takeaways for success marketing to this demographic online.
1. Who the multicultural "It" girl is and why you need her support
2. What motivates the multicultural "It" girl to action in the digital space
3. How to effectively make her a brand ambassador
Business is now forced to play be a different set of rules. When every customer can now talk directly to each other, it’s like a small town. When people listen more to what your customers say about your company than your advertising, it’s like a small town. When it now takes multiple jobs to support a family, it’s like a small town. When the individual human voice is valued over corporate mission statements, it’s like a small town. When everyone online is trying to band together in small communities, it’s like a small town.
1. How to plan for zero and tough times
2. How to be creative instead of spending money
3. How to multiply lines of income to minimize risk
4. How to work anywhere any-when
5. How to treat customers like community
6. How to build local connections for competitive advantage
by Craig Jarrow
Almost all professional bloggers start their site while working a day job. However, the demands of daily life, especially your primary employment can be overwhelming while you are trying to start your online site. This session will discuss some of the strategies, pitfalls, and tools of running your blog while still working a day job.
1. Strategies for Keeping a Balance Between Your Day Job and Your Blog
2. Career Pitfalls to Avoid While Growing Your Blog
3. Workflow and Productivity Techniques
4. Productivity Tools of the Side-Blogger
Although many businesses have finally seen the light when it comes to the power of blogging and content marketing to grow their brand and increase sales, most are still doing it wrong. In this fun and furiously fast-paced session, passionate speaker Marcus Sheridan of The Sales Lion will discuss the major mistakes he sees businesses making with their content marketing efforts and will further share all the tips, strategies, and unorthodox methods he espouses to help businesses become profitable, powerful, and the voice of their industry.
1. Know exactly how to start a successful business blog
2. Know how to write in such a way people and search engines will take notice.
3. Understand the biggest mistakes businesses make when starting a blog and trying to make it successful.
5th–7th June 2012