Sessions at BlogWorld New York 2012 about Community Manager

Tuesday 5th June 2012

• Building Your Community Management Toolkit

  by Lauren Vargas

  There’s a lot energy being focused on tools to implement community objectives and strategies, but we forget the human element: the enterprise that needs to be educated and the teams who carry out these lofty plans. The path to social media/community integration won’t always be smooth or immediate, but the key to making the transition as easy as possible is setting reasonable and realistic expectations. Explore how Aetna is integrating community management into business through a three-prong approach: Policy, Process, and Education. Discover the items they are creating to build their toolkit for succeeding in a heavily regulated industry.

  Key Points
  1. Learn how to build an enterprise toolkit consisting of Policy, Process and Education elements.
  2. Learn the elements required of a community playbook.
  3. Discover the internal community management skills required to be a change evangelist.

  • Community Manager
  • Strategy
  • Tools

  At 11:30am to 12:30pm, Tuesday 5th June

  In 1A08, Jacob K Javits Convention Center

Wednesday 6th June 2012

• The 7 Don'ts for Online Community Managers

  by debbahaupert

  What they DON’T tell you in Online Community Manager School! Sometimes we need to look at things from the other side – of all the things we shouldn’t do, or new ways to look at the tasks we have to master to be a sane and successful Online Community Manager. We’ll share lessons learned when we … ‘Don’t be afraid to try new things’ and how we can really succeed when we “Don’t try to do everything.” Debba Haupert lives the do’s and don’ts of community management for her online community of women called Girlfriendology.com. Don’t miss this!

  Key Points
  The 7 Don'ts of an Online Community Manager
  1. Don't do it if you're not passionate about your community
  2. Don't be afraid to get to know your audience
  3. Don't be afraid to try new things
  4. Don't do it the hard way – the tools/shortcuts to use wherever possible
  5. How to prioritize projects – Don't try to do everything
  6. Don't just look busy – stay focused on goals
  7. Don't keep it to yourself – share with and learn from others

  • Audience
  • Community Manager
  • engagement

  At 10:15am to 11:15am, Wednesday 6th June

  In 1A08, Jacob K Javits Convention Center