Add an eventSessions at BlogWorld New York 2012 about Community
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- Topic: Community
Tuesday 5th June 2012
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Who is Behind the Company Logo? How to Humanize Your Brand Through Building Community
by Jenna Langer
Community building is much more than posting regular updates to a Twitter account and Facebook fan page. Brands that are successful with social media and community understand that real people need to be interacting with their audiences in an authentic, helpful manner. Through case studies, personal experience, and stories from other bloggers, you’ll see how others have created a human voice for their companies that sets them apart from the competition. From company culture to customer service to offline events, you will learn how to build community from the ground up and create brand advocates to share your message.
Key Points
How to:
1. Develop a company culture with community at the core
2. Use customer service to create brand advocates
3. build community offline through events -
How To Build a Community of Fanatics
by Dino Dogan
In this session I will present the 6 factors that have been instrumental in me building online communities of fanatics, repeatedly. These fundamental principles can be applied to any platform, service, brand, company or person. People want, even need, something to be fanatical about, be it a football team, favorite celeb, or a product. I will show them how I’ve accomplished this ethically and all the while making a greater contribution to the space, which was left better than found. And they can do the same.
Key Points
Actionable steps and a road map for getting more than engagement from your community. -
Tips and Techniques for Building a Successful Fan Podcast
by Darrell Darnell and Zach Logan
This session, led by widely recognized fan podcasters will share tips and techniques for building a successful TV show or movie podcast. Panelists will discuss how to choose the right show, how to build a community around your podcast, how to promote your podcast, how to use your podcast to serve as a gateway to discover your other content, how to build a relationship with a TV network, and how to properly conduct interviews.
Key Points
1. Learn how to choose a topic to create for a fan podcast.
2. Learn how to promote your podcast to the the fans.
3. Learn how creating a fan podcast works as "gateway content."
Wednesday 6th June 2012
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Vow to Wow - Being Helpful To Customers Online
by Jeremy Wasner, rcollazo, Matt Wilbanks and Robert Scoble
Rackspace’s social media policy consists of two words: “Be helpful”. Do you know how to react if a customer complains about your brand on social media? Do you ignore them, or do you vow to wow them? Rackspace’s social media response team, led by Sr. Manager Rob Collazo and also including engineers Matt Wilbanks and Jeremy Wasner, monitors social networks around the clock to provide “Fanatical Support” to those airing grievances with the company online, from Twitter to message boards. These engineers form a team that is ready to provide “Fanatical Support” to customers within a moment’s notice.
Key Points
Led by Robert Scoble, panelists will share how to use 140 characters or less to avert a crisis, empowering your employees to help customers in distress and how to build an internal network of subject matter experts for the best results on being helpful using social media. -
How to Attract Members to Your Online Community
by Lynette Young, Rob Ludlow and Scott Fox, Author
Online forums and communities are nothing without active members. But attracting and engaging new members is a challenge in today’s ADD online world. Our panel of community rock stars comes to your rescue by sharing their top advice for recruiting, maintaining, and monetizing audiences online. We’ll discuss the practical and inexpensive social media, community engagement, referral programs, SEO, and contests that power our panelists’ very successful social media communities online. With 100K+ members between them, these leading community experts will share their best tips for moderating member disputes, attracting sponsors and advertisers, choosing platforms, and more.
Key Points
Low cost new member attraction strategies How to moderate member disputes Tips for encouraging member participation and word of mouth Attracting sponsors and advertisers Promoting your community using Google+, Twitter, and Facebook Fun and easy member activity ideas -
From Being Hunted by Tribes to Building One: Lessons From the Desert to Build a Tribe Online
My first business was offline, in 2003 I started the first outdoor coaching company in the wild hills outside Dubai, UAE. In order to gain access to those hills I had to meet with the tribes and get their approval. Seven years later I moved my business online and successfully applied the lessons I learned in the hills. How an outsider can gain acceptance in a huge tribe
Key Points
1. Why every tribe is the same
2. Why you need one
3. What Tribe you should join
4. Where you should start building your tribe
5. When can a tribe help your business or hurt it
Thursday 7th June 2012
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How To Build A Thriving Community Around Your Podcast
by Cliff Ravenscraft, Lain Ehmann and Justin Lukasavige
Podcasting is a platform that provides a deeper connection your your audience because it brings you right into their cars, their homes, and their lives.
With a podcast, you’re not a flat name on a page. You’re a real, living, breathing, storytelling friend — one they can trust and connect with. As your audience feels more connected to you, the more likely they will have a desire to connect with each other.
Come prepared to learn how podcasters have built amazing community experiences around their podcasting efforts.
Key Points
1. Learn the value of seeing those who download your podcast as individual people and not just a "download stat."
2. Learn how to create environments that facilitate organic community growth.
3. Learn how to mange all that email and all those social media connections.
4. Learn how a podcast provides a level of intimacy with your community that no blog post can imitate. -
The State of Podcasting for 2012
by Evo Terra, Cliff Ravenscraft, Tom Webster and Todd Cochrane
Tom Webster, from Edison Research, is well known, in the podcasting community,for sharing his state of the union style address for the podcasting community.
Tom will share some interesting new research from some 2012. From there, Tom will join a panel of experienced podcasters to discuss this new research information and what this might indicate about the future direction of podcasting.
Key Points
1. Learn about where podcasting has been.
2. Learn some very interesting new stats for podcasting, here in 2012.
3. Gain a better understanding about the future of the podcasting industry.