Your current filters are…
by Erik Deckers
This session will show bloggers how to create outstanding written content, rather than relying on keyword-laden schlock and hoping the Google gods will be appeased. We will learn how professional writing techniques — including copywriting, fiction, journalism, and even poetry — can win readers, get them to share your content, and even write about it on their own blogs. With lessons learned from Kurt Vonnegut, Hunter S. Thompson, Tom Waits, and even the guy who said to never end a sentence with a preposition (hint: he was wrong), we’ll learn how to create killer content that will bring in readers.
1. What journalistic techniques bloggers can use to create short, but effective blog posts.
2. How both political speechwriters and songwriters stir emotions through visual language and how you can too.
3. Some grammar rules you learned in school are not only wrong, they should never have been rules to begin with.
5th–7th June 2012