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by Mur Lafferty, Evo Terra and Kate Baker
This panel will discuss some ideas about how to build a creative franchise around social/new media. Each of the panelists have extensive experience with podcasts, production, and finding (and growing) audiences.
Key Points
1. Learn the difference between push and pull channels.
2. Learn why advertising and social media have so little in common.
3. Learn how to start growing an audience and how to keep it growing.