Sessions at BlogWorld New York 2012 about Events

Tuesday 5th June 2012

• Move Center Stage: How to orchestrate a successful Event Marketing Program

  Speakers share strategies on how to leverage Social Media to manage successful Event Marketing programs. From generating the right amount of momentum before the event to ensuring maximum participation, to keeping events interactive and focused, to post event management. It is a challenge to streamline the entire process. Measuring success in terms of ROI, and identifying opportunities to optimizing remains a mystery. The session cover concepts of effective event marketing using social media through a real case study from Cisco Live Events, a Cisco event that brings technologists, experts and executives on the same level ground, discussing emerging technologies.

  Key Points
  1. Preparing for a B2B event marketing program – pre, during and post strategies
  2. Use of Social Media techniques and technology
  3. How to define and measure success
  4. The CiscoLive success story, and what companies can learn from it.

  • Events
  • Marketing
  • Participation

  At 3:45pm to 4:45pm, Tuesday 5th June

  In 1A22, Jacob K Javits Convention Center