Sessions at BlogWorld New York 2012 about Media

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Tuesday 5th June 2012

Thursday 7th June 2012

  • 15 Blog Optimization Secrets of the Top Media Companies

    by Frederick Townes

    This session will provide practical tips for making progress with your blog / site today. The intersection of the following types of optimization will be reviewed in a cohesive manner helping you to kill multiple birds with one stone, no silver bullets, but actionable insight. Topics include: conversion rate optimization, social media optimization, search engine optimization, web site optimization and usability. This is a key session to check out for those that want to learn about how media companies address challenges at scale.

    Key Points
    Increase visitor time on site by creating next click opportunities and applying various types of optimization. Drive social engagement by applying key principles of the social web.

    At 2:30pm to 3:30pm, Thursday 7th June

    In 1A08, Jacob K Javits Convention Center

  • Building your Blogs Audience and Becoming an Expert with Major Press

    by Jaime Tardy

    Build credibility and gain traffic by being featured in major media outlets. I’ll illustrate the strategies and techniques I used to land my face on Yahoo’s homepage twice in my very first year of blogging. Plus I’ll teach you how to prepare for press, leverage the press you do get, and what NOT to do!

    Key Points
    1. How to pitch to journalists through HARO and be findable by other journalists
    2. How to prepare your website, SEO, and yourself for the press
    3. How to leverage that press to get more press
    4. What to expect from press, including traffic numbers from my press, and lessons learned

    At 2:30pm to 3:30pm, Thursday 7th June

    In 1A14, Jacob K Javits Convention Center

  • Blogging for The Media: Catapult Yourself by Becoming a Blogger for Major News Organizations

    by jabezlebret

    Discover the simple steps you can take to break into big media outlets as a regular contributor. Increase your exposure, establish your credibility, and get access to the people you want to interview…all the while leading to more success and bigger pay days for you. From a casual blogger to the weekly contributor for NBC Chicago, Jabez will walk you through the step-by-step techniques you can use to find the right media outlet, build the proper relationships, and leverage your new position for the benefit of both the news outlet and yourself.

    Key Points
    1. How to break into Major Media Outlets
    2. Leverage your position to gain access to incredible people
    3. Getting into situations that benefit both you and the news outlet
    4. Become the news organizations golden child

    At 3:45pm to 4:45pm, Thursday 7th June

    In 1A07, Jacob K Javits Convention Center