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Online forums and communities are nothing without active members. But attracting and engaging new members is a challenge in today’s ADD online world. Our panel of community rock stars comes to your rescue by sharing their top advice for recruiting, maintaining, and monetizing audiences online. We’ll discuss the practical and inexpensive social media, community engagement, referral programs, SEO, and contests that power our panelists’ very successful social media communities online. With 100K+ members between them, these leading community experts will share their best tips for moderating member disputes, attracting sponsors and advertisers, choosing platforms, and more.
Low cost new member attraction strategies How to moderate member disputes Tips for encouraging member participation and word of mouth Attracting sponsors and advertisers Promoting your community using Google+, Twitter, and Facebook Fun and easy member activity ideas
by Stu McLaren
Selling any “one-off” product is tough. You struggle just to make a sale and then, you wait and hope. Will that customer return? Will they buy more in the future? I have good news… there is an easier (and more profitable) way to monetize your content. The sales are more predictable, the business model is more stable and you get the added benefit of building a deeper relationship with your customers. What is it? Membership Sites. In this session I’ll show you case studies of eight proven Membership Site Models that you can immediately use to monetize your existing blog.
1. 8 unique membership models you can implement within your existing blog… starting today.
2. A step-by-step blueprint for starting your first membership site.
3. Subtle content strategies for turning readers into paying members.
5th–7th June 2012