Sessions at BlogWorld New York 2012 about Skepticism

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Tuesday 5th June 2012

  • Selling Social to Skeptics

    by Tamsen McMahon

    While the number of people, businesses, and organizations active on social platforms continues to grow daily, not everyone is sold on the value of social media marketing. And while you may “get it”—the whys and hows of social media marketing—sometimes it seems like an impossible task to convince skeptics to suspend their disbelief and dive in. This session explores what skeptics want and need at every stage of their belief, and how to deliver that to them.

    Key Points
    1. How to identify the key questions in skeptics' heads—and how to use them to build your case
    2. A seven-step process that every "Social Skeptic" goes through, from Shock to Integration
    3. How to recognize where skeptics are in that process, and what information they need (and in what format!) to help move them to the next phase

    At 11:30am to 12:30pm, Tuesday 5th June

    In 1A21, Jacob K Javits Convention Center