Your current filters are…
by Evan Bass
You’ve posted your web series online but you haven’t made any money. Have you thought about creatively repackaging your web series into an enhanced eBook?
Key Points
1. Understand what tools are available for creating an enhanced eBook and how to creatively approach content creation for this new platform.
2. Learn tips and tricks for publishing and marketing your enhanced eBook for the Apple iPad and other ePub devices.
We are on the cusp of a marketing revolution and it is being led by YOU! The social web has enabled everyone to publish and have a voice. Controversial companies like Klout are dissecting billions of pieces of data to assess who is creating buzz and assigning the world a score. The notion of “celebrity” and “influence” have been turned upside down. What are the implications of these developments for you and your business? How do you stake your claim to social media influence and join the ranks of the powerful new Citizen Influencers?
Key Points
1. The opportunities of Klout and the social scoring trend are important to understand.
2. The ability to rapidly identify and connect with powerful Citizen Influencers is creating an entirely new marketing channel
3. What are the steps I can take to improve my Internet power and influence?
by Athena Colon and Annunziata Gianzero