Being social is good for business, most of us know that. But what happens when it isn’t? Greed, lust, envy and the rest of the sins are alive and well in business and they seem to thrive when people try to engage online. This session will cover what not to do when engaging an audience, not only in social media but offline as well. Does a unicorn really die if you ask the ROI of social media? Can Pinterest save your unread blog? Can you legally smack somebody who adds you to their mailing list after getting your card at an event? These and many more sinful questions will be answered.
In this panel you will learn what it takes to start a blog from scratch, build a loyal following and create an established brand that continues to generate revenue month after month.
2. Buying/Selling Established Blogs
3. Building a Brand
4. Site / Logo Design
by Nikki Katz
Most bloggers are writers, but are you an editor too? Being the managing editor of your own site allows you to treat it like the professional periodical it deserves to be. In this session Nikki will walk you through how to create and manage an editorial calendar; develop editorial standards surrounding your vision and voice; learning to objectively edit your own work; establish a method for soliciting guest bloggers, managing and editing their work; and finding quality contributing bloggers to regularly submit content.
1. Create an editorial calendar to manage content and contributors.
2. Develop editorial standards for consistency of voice and posts
3. Solicit guest and contributing bloggers
by Missy Ward
If you’re part the growing movement of blogger-entrepreneurs or simply want to find a way to subsidize your hobby; long-time affiliate marketer, Missy Ward will provide you with proven tactics to monetize your blog using affiliate marketing — without compromising your integrity, or crippling your traffic.
In this session you will get an overview of how affiliate marketing works; learn how to find complimentary products and services to promote and walk out with seven successful affiliate marketing strategies to monetize your blog immediately.
We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. We’re at the point of social media saturation, and something’s got to give. This session will examine six areas of social media that need a reboot – areas where business, marketing and PR leaders need to change their approach if they’re going to have a chance of implementing successful social media programs.
Questions that we'll answer include:
1. How do I know if I'm setting useful social media objectives and measuring them effectively?
2. How can I plan social media content and our approach to search more strategically?
3. Which 'less shiny objects' should I focus on ahead of the shiny ones?
Mur Lafferty & Rob Walch have been interviewing guests for their podcasts since 2004. This session covers tips and tricks to put together an entertaining and informative interview. It will cover the technical side of recording, including editing the interview and choosing to using Skype, the phone, or an in-person interview. It will also cover the style side: how to prepare (scheduling high profile guests), how to interact with your guest (the skilled use of pauses), and what to do if the interview goes south (don’t panic!)
1. How to record an interview – Different tools to use and when.
2. The Art of the interview.
3. How to find people to interview
4. The importance of editing a finished interview.
The Influence industry has been disrupted. The rise of social media has democratized the playing field of influencers and opened up an entire new world of advocates and audience. These “new famous” can have as impactful of a role as traditional journalists , editors and celebrities have had in the past. Today, brands and agencies are struggling to define who is influential and how to measure the impact of this new influence. The emerging area of IRM (Influencer Relationship Management) can provide clients with the ability to truly scale their outreach programs.
This session will explore a best practices approach to balancing the art and science of Influence and present case studies of brands that are successfully managing this emerging area of public relations.
1. Understand the variety of tools in the marketplace that support Influencer Relationship Management (IRM) and best-practices approach to scaling this emerging skill
2. Ideas for how to enhance relationships with online influencers (in a variety of verticals)
3. Explore impact of influence on community management (through case studies)
This session is designed to give you a thorough introduction into the world of video podcasting. In the session, you’ll learn why you should consider video podcasting, how it’s not as hard as you might think, what camera(s) you should use, the basics of lighting, how to get great audio, and so much more!
Perry Lawrence has been in video production for over twenty years and has produced, shot, and/or edited videos for companies like Merck, Maxwell House, Nickelodeon, P&G, IBM, and many others.
Perry’s helped many online personalities achieve “celebrity results” through video podcasting, creating podcasts for such notables as Carrie Wilkerson, David Fey, Bernadette Doyle, Yanik Silver, and many others.
1. Video is not as difficult as I thought it was, I can do this!
2. Video is an effective distribution channel for building authority in my niche.
3. I now know what I need to get started with my video podcast!
by Jenna Langer
Community building is much more than posting regular updates to a Twitter account and Facebook fan page. Brands that are successful with social media and community understand that real people need to be interacting with their audiences in an authentic, helpful manner. Through case studies, personal experience, and stories from other bloggers, you’ll see how others have created a human voice for their companies that sets them apart from the competition. From company culture to customer service to offline events, you will learn how to build community from the ground up and create brand advocates to share your message.
1. Develop a company culture with community at the core
2. Use customer service to create brand advocates
3. build community offline through events
The idea that YouTube requires a video camera, a library of content or a pre-existing audience is downright silly. You can start on YouTube, today, and connect with your ideal customer, today, with none of these things. Using (legal) technology and simple processes anyone can quickly build a real YouTube audience of people interested in what it is they have to say. Whether you are starting from scratch or have a library of content you want to connect with your audience – this is the session for you.
1. Build videos that impact without a video camera.
2. Increase your YouTube video views count automatically – and with YouTube's permission.
3. Get as many outbound links from YouTube to whatever sites you want – as are legally possible.
4. Get your videos on the "related videos" list of the most viewed videos on your topic.
5. Use someone else's ego to legally steal their audience.
6. See your videos not once, but multiple times in the search terms that matter.
by David Murray
Finding the right type of content to create can be a challenge. However, getting people plugged into your content can be even more difficult. With the onslaught of information hitting us, how can a business stand out and make an impression? The answer is communication. How an individual or business communicates to someone makes the difference. Content can get someones attention, but if there is no connection, there will be no sale. It’s not just about content. Real communication through content will help increase your bottom line.
Attendees of this session will walk away knowing:
1. The difference between creating content and connecting customers with their content.
2. How to increase sales and referrals through effective communication with effective content.
3. How different types of content speak differently to audiences, and how to best use certain channels.
Blogging for business comes down to one challenge: finding what problem you can solve for your readers. That can be tough, unless you look at the intersection of three areas: What they’re passionate about. What they’re talented at. What customers will pay for. If they’re passionate and talented, but customers won’t pay for their solution… they’ll be broke. If they are talented with paying customers, but lack passion… they’ll burn out. If they’re passionate with paying customers, but aren’t actually talented… they’ll get busted. But when they find the thing that meets all three criteria, THAT is the sweet spot!
We'll use a diagram to show each section and suggest 3 steps in order to test whether an idea or solution falls into each of the 3 areas, to help bloggers truly determine:
1. What they're passionate about.
2. What they're talented at.
3. What customers will pay for.
by Anne Hogan
This session will teach attendees how to create and build a blogger outreach program from scratch for their business or nonprofit. It will feature case studies and showcase best practices, how to find bloggers, successful pitching, relationship building, and effective tracking and reporting. If you’ve ever wanted to get bloggers to write about you, and you want to avoid your emails getting sent to the spam folder, this session is for you!
1. How to find bloggers interested in writing about you.
2. How to successfully pitch bloggers.
3. Tracking and monitoring your program.
There’s a lot energy being focused on tools to implement community objectives and strategies, but we forget the human element: the enterprise that needs to be educated and the teams who carry out these lofty plans. The path to social media/community integration won’t always be smooth or immediate, but the key to making the transition as easy as possible is setting reasonable and realistic expectations. Explore how Aetna is integrating community management into business through a three-prong approach: Policy, Process, and Education. Discover the items they are creating to build their toolkit for succeeding in a heavily regulated industry.
1. Learn how to build an enterprise toolkit consisting of Policy, Process and Education elements.
2. Learn the elements required of a community playbook.
3. Discover the internal community management skills required to be a change evangelist.
Many new podcasters find themselves occupied with checking the download stats of their podcast. Most podcasters are pleasantly surprised when they find that their show is being downloaded from all over the globe.
This session is led be a panel of experienced podcasters who actually podcast from outside the United States. If you would like to learn how you can more effectively communicate to a global audience, you do not want to miss this session.
1. You'll come away with a broader understanding of your potential audience.
2. You'll learn the common mistakes that many podcasters make, that actually hamper the ability of growing their audience beyond the US borders.
3. You may just come away with the inspiration of creating a podcast where the International Community will be your target audience.
Did you think you’d be further along than you are in your podcasting journey by now? Do you feel like you’re just not reaching the full potential you dreamed of? Well then, it’s time you learned more than just the technical steps involved in making a successful podcast.
In Overcoming Your Biggest Obstacle To Successful Podcasting… You!, Tracy J Trost, an award-winning director of three feature films and co-host of The Successful Life Mindset will guide you through the process of discovering what’s been sabotaging your success. Before the session is over, you’ll be on the path to making sure you become your biggest asset instead of your biggest liability in your journey moving forward.
1. You will learn the three keys to ensuring greater success at podcasting.
2. You will learn how to stop sabotaging your dream of podcasting.
3. You will learn how to discover your core values and use them to help you achieve your podcasting goals.
While the number of people, businesses, and organizations active on social platforms continues to grow daily, not everyone is sold on the value of social media marketing. And while you may “get it”—the whys and hows of social media marketing—sometimes it seems like an impossible task to convince skeptics to suspend their disbelief and dive in. This session explores what skeptics want and need at every stage of their belief, and how to deliver that to them.
1. How to identify the key questions in skeptics' heads—and how to use them to build your case
2. A seven-step process that every "Social Skeptic" goes through, from Shock to Integration
3. How to recognize where skeptics are in that process, and what information they need (and in what format!) to help move them to the next phase
Come and listen to authors battle it out with their opinions on traditional publishing vs. self-publishing. This spirited session will present both sides of the argument to the future of publishing.
1. You will learn which path is right for you and your agenda
2. You will walk away with insider knowledge of how each path can work and affect your goals
3. You will get motivated to write your book and use it to build your brand or career
by Jay Baer
If your blog shares your deepest, darkest secrets about your passion for Jersey Shore or troll head dolls, this is not the session for you. This is the session for serious bloggers who want their online musings to play a meaningful role in their business. Join Jay Baer in a practical, focused, advice-filled session filled with real world examples and lessons learned from his own journey from blogger with zero readers to well-known social media personality.
1. How to move your blog from a creative outlet to a driver of business success.
2. How to prioritize the activities necessary to build a blogging community.
3. How to create a blogging approach that creates readership and notoriety, without selling your soul or being a jerk.
by Pat Flynn
Successful affiliate marketing is more than just throwing up links on a blog post or in an email broadcast and hoping for the best. It’s all about how you present your affiliate offers to your audience – making them feel extremely comfortable about making a purchase through you like it was a product of your own, and taking down those barriers that usually leave people on the fence for good. In this session, I’ll cover several strategies that I’ve used to run successful affiliate campaigns that have always led to a win-win for all parties involved.
1. Specific strategies and tactics that you can use immediately to successfully run affiliate campaigns that convert.
2. The power of "indirect" and "non-aggressive" affiliate marketing.
3. Various ways to work with affiliate product owners to maximize conversions and increase authority in your niche.
by Evo Terra
Over the last six years, the concept of podcasting your book has gone mainstream. With over 1000 titles produced, it’s become a trusted method for authors to increase their audience, provide unique content that keeps their readers engaged, and a reliable sales channel.
1. How can giving away content lead to sales?
2. What unique challenges authors, and would-be authors, encounter as the pool of available works grows?
3. You'll learn the tricks from those who have come before and a few un-turned stones from pioneers of this new frontier.
by Dino Dogan
In this session I will present the 6 factors that have been instrumental in me building online communities of fanatics, repeatedly. These fundamental principles can be applied to any platform, service, brand, company or person. People want, even need, something to be fanatical about, be it a football team, favorite celeb, or a product. I will show them how I’ve accomplished this ethically and all the while making a greater contribution to the space, which was left better than found. And they can do the same.
Actionable steps and a road map for getting more than engagement from your community.
Everyone always asks, “How can I rank #1 in Google for X?” While Google changes their algorithm almost too frequently to keep up with, there is one constant of internet marketing: link building. Building links will not only help you perform better in the search engines, but also bring more attention to your site. Link building is really relationship building; learn how to accomplish that with social media, as well as good ol’ fashion hustle. Using several easy tools and strategies, you will be building links in no time.
1. More links = more site exposure and better rankings
2. Social media is an easy linkbuilding tool
3. Research methods to linkbuilding
Bloggers who break news get followers. This session wil focus on simple reporting techniques bloggers can adopt that will allow them to take a lead on stories within their niche while still preserving the nimble nature of their blogs. Sessions covers how to find sources and get them past the “you’re just a blog” when requesting an interview, as well as places bloggers should be looking to uncover stories.
1. How to generate original content instead of simply writing about content published elsewhere.
2. How to find and maintain relationships with sources and turn those relationships into ideas for blog posts.
3. How to use the smaller, nimble nature of most blogs as an advantage when trying to muscle in on traditional media for interview requests.
This session, led by widely recognized fan podcasters will share tips and techniques for building a successful TV show or movie podcast. Panelists will discuss how to choose the right show, how to build a community around your podcast, how to promote your podcast, how to use your podcast to serve as a gateway to discover your other content, how to build a relationship with a TV network, and how to properly conduct interviews.
1. Learn how to choose a topic to create for a fan podcast.
2. Learn how to promote your podcast to the the fans.
3. Learn how creating a fan podcast works as "gateway content."
by David Risley
There are a lot of ways to make money with a blog. Advertising might be the most obvious, but there are many more. And understanding your opportunities is VERY important to figuring out your way forward. This session is an overview of your options for monetizing your blog. We’ll cover 11 different ways to make money with a blog – and go into details on each to help you determine your next steps.
1. A much better understanding of how they can use their blog to actually generate revenue.
2. An understanding that advertising is only one of MANY ways to do it.
3. Specific action steps for each monetization model so they can move forward.
by Ali Luke
We’ll be covering good editing practices for bloggers, concentrating on blog posts and pages, and also touching on longer forms of content such as ebooks. The four key steps we’ll go through are: (i) reading through your piece and making notes; (ii) editing the “big picture” (overall structure and content); (iii) editing the details (sentences and individual words); (iv) using formatting (bold, lists, subheads) to enhance your writing. We’ll focus on practical advice you can put into practice straight away. During the presentation, I’ll give you plenty of examples to help demonstrate the difference that editing makes to a piece of writing.
1. Understand the importance of careful editing as part of the writing process.
2. Learn practical, easy-to-implement tips for editing blog posts quickly.
3. Know how to edit and polish crucial pieces of content like landing pages, About pages and ebooks
5th–7th June 2012