Being social is good for business, most of us know that. But what happens when it isn’t? Greed, lust, envy and the rest of the sins are alive and well in business and they seem to thrive when people try to engage online. This session will cover what not to do when engaging an audience, not only in social media but offline as well. Does a unicorn really die if you ask the ROI of social media? Can Pinterest save your unread blog? Can you legally smack somebody who adds you to their mailing list after getting your card at an event? These and many more sinful questions will be answered.