Speakers share strategies on how to leverage Social Media to manage successful Event Marketing programs. From generating the right amount of momentum before the event to ensuring maximum participation, to keeping events interactive and focused, to post event management. It is a challenge to streamline the entire process. Measuring success in terms of ROI, and identifying opportunities to optimizing remains a mystery. The session cover concepts of effective event marketing using social media through a real case study from Cisco Live Events, a Cisco event that brings technologists, experts and executives on the same level ground, discussing emerging technologies.
1. Preparing for a B2B event marketing program – pre, during and post strategies
2. Use of Social Media techniques and technology
3. How to define and measure success
4. The CiscoLive success story, and what companies can learn from it.
5th–7th June 2012