Sessions at BlogWorld New York 2012 about Content and Mobile on Wednesday 6th June

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  • A World Gone Mobile

    by chuck martin

    This fast-paced, high energy presentation will highlight the technological and, more significantly, the behavioral changes caused by the Mobile revolution. Consumers have new and significant computing power in their hands and are using it based on time and location. Will trace the evolution of mobile and the smartphone and show how it is a consumer-led phenomenon. It will put in context SMS, MMS, apps, 2D barcodes and location-based activities. It also will include how mobile is local and how consumers will be searching for information and reading content and blogs based on where they are and on their own timeframe.

    Key Points
    Understanding mobile in a broader context The relationships of apps, texting and MMS, 2D Barcodes The global nature and scope of mobile

    At 9:00am to 10:00am, Wednesday 6th June

  • Let’s Make Some Mobile Happen! (ACTIONABLE Steps to Making Your Content Mobile)

    by Sara Santiago

    So, you get it now. You have to make your content mobile, but HOW? Sara Santiago will go through the *actual* steps you need to take to support the mobile devices that your readers are using today. Whether you have a WordPress, Blogger, Movable Type, Drupal, or other type of blog, Sara will show you exactly what you need to do to make your content mobile. Seriously. She has some mad skills.

    Key Points

    We’ll cover:
    Do I really need an “App for that?” (Pros and cons of native app development over mobile web development.) Does the same content fit for desktop and mobile? When is a theme switcher not enough? What are some rookie mistakes that I should avoid? How did Sara get so awesome? Has she stopped coughing yet? More. Much, much more. Come with all of your mobile questions, and get the answers you need for taking the next steps in making your web content mobile. Come bearing cocktails and snacks, and Sara might just do it for you. Probably.

    At 2:30pm to 3:30pm, Wednesday 6th June

    In 1A12, Jacob K Javits Convention Center