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  • Return On Influence: The New Rules of Creating and Leveraging Power on the Social Web

    by Mark Schaefer

    We are on the cusp of a marketing revolution and it is being led by YOU! The social web has enabled everyone to publish and have a voice. Controversial companies like Klout are dissecting billions of pieces of data to assess who is creating buzz and assigning the world a score. The notion of “celebrity” and “influence” have been turned upside down. What are the implications of these developments for you and your business? How do you stake your claim to social media influence and join the ranks of the powerful new Citizen Influencers?

    Key Points
    1. The opportunities of Klout and the social scoring trend are important to understand.
    2. The ability to rapidly identify and connect with powerful Citizen Influencers is creating an entirely new marketing channel
    3. What are the steps I can take to improve my Internet power and influence?

    At 11:30am to 12:30pm, Thursday 7th June

    In 1A22, Jacob K Javits Convention Center