by Clay Hebert
In this session, veteran social strategist Clay Hebert challenges you to define “your champagne moment” and outlines how to use SMART objectives to define, calculate and achieve real social media ROI, the frequently discussed but seemingly elusive holy grail of social marketing.
1. Understanding the real definition of Social Media ROI
2. How to define SMART objectives for your campaigns
3. How to track success, including automating your analytics and utilizing sexy dashboards
5th–7th June 2012