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Tuesday 5th June 2012
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Video Podcasting: What You Need To Know
This session is designed to give you a thorough introduction into the world of video podcasting. In the session, you’ll learn why you should consider video podcasting, how it’s not as hard as you might think, what camera(s) you should use, the basics of lighting, how to get great audio, and so much more!
Perry Lawrence has been in video production for over twenty years and has produced, shot, and/or edited videos for companies like Merck, Maxwell House, Nickelodeon, P&G, IBM, and many others.
Perry’s helped many online personalities achieve “celebrity results” through video podcasting, creating podcasts for such notables as Carrie Wilkerson, David Fey, Bernadette Doyle, Yanik Silver, and many others.
Key Points
1. Video is not as difficult as I thought it was, I can do this!
2. Video is an effective distribution channel for building authority in my niche.
3. I now know what I need to get started with my video podcast! -
Overcoming Your Biggest Obstacle To Successful Podcasting… You!
Did you think you’d be further along than you are in your podcasting journey by now? Do you feel like you’re just not reaching the full potential you dreamed of? Well then, it’s time you learned more than just the technical steps involved in making a successful podcast.
In Overcoming Your Biggest Obstacle To Successful Podcasting… You!, Tracy J Trost, an award-winning director of three feature films and co-host of The Successful Life Mindset will guide you through the process of discovering what’s been sabotaging your success. Before the session is over, you’ll be on the path to making sure you become your biggest asset instead of your biggest liability in your journey moving forward.
Key Points
1. You will learn the three keys to ensuring greater success at podcasting.
2. You will learn how to stop sabotaging your dream of podcasting.
3. You will learn how to discover your core values and use them to help you achieve your podcasting goals. -
From Book to Podcast & Back Again
by Evo Terra
Over the last six years, the concept of podcasting your book has gone mainstream. With over 1000 titles produced, it’s become a trusted method for authors to increase their audience, provide unique content that keeps their readers engaged, and a reliable sales channel.
Key Points
1. How can giving away content lead to sales?
2. What unique challenges authors, and would-be authors, encounter as the pool of available works grows?
3. You'll learn the tricks from those who have come before and a few un-turned stones from pioneers of this new frontier. -
Stand up Comedy Invades Podcasting
by Nikki Glaser and Adam Spiegelman
Podcasting has changed the face of stand up comedy. It seems that every comic has a podcast. Why is that? Why is it important for comedians to reach out to a new audience once, maybe twice a week? We’ll talk to the biggest stand up broadcaster about why it’s been important to take their act out of the clubs and onto portable media devices.
Key Points
1. Broaden your fan base without leaving your house.
2. How much plugging is too much?
3. Podcasts allow you to open up your personal life to an audience before they see you on stage. Make performing more personal.
4. Better than late night TV in terms of packing a club.
5. Sell your DVD’s and t-shirts to a whole country at once instead of one comedy club at a time.
6. Use your Podcast to help launch and sell your sitcom idea.
Wednesday 6th June 2012
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Podcasting Your Way To Your Dream Job
by Ray Ortega, Erik Fisher and Leslie Samuel
In today’s world of digital media, podcasting is quickly becoming a method for acquiring and sharing your expertise in the world. It is not just a hobby, but is something that, when done right, can set you on the path to success. In this panel discussion, we will be sharing how we’ve used podcasting and our online efforts to land our dream jobs and how you can do the same. Whether your goal is a dream job, or to leverage your podcasting efforts for other professional opportunities, this is the session for you.
Key Points
1. Don't wait for the credentials, demonstrate your expertise now!
2. Never stop learning. Continually work on increasing your expertise by stay current in your field
3. Be patient and persistent. -
Producing/Pitching Your Web Series
by Evan Bass
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Podcasting for Creatives
by Mur Lafferty, Evo Terra and Kate Baker
This panel will discuss some ideas about how to build a creative franchise around social/new media. Each of the panelists have extensive experience with podcasts, production, and finding (and growing) audiences.
Key Points
1. Learn the difference between push and pull channels.
2. Learn why advertising and social media have so little in common.
3. Learn how to start growing an audience and how to keep it growing. -
Podcasting As A Career: Learn How To From Full-Time Podcasters!
by Ray Ortega, Andy Traub and Lou Mongello
Find something that you love to do so much, that you’d be willing to do it for free. Then become so great at doing that one thing and people will want to pay you money to do it! Does this apply to podcasting?
You bet it does! In this session, led by a panel of full-time podcasters, you’ll be inspired as you hear how each have found a unique way to make podcasting their full-time career. Chances are, if you attend this session, you may walk out with a desire to make your dreams of podcasting, full-time, become a reality!
Key Points
1. Learn the various ways others have found to podcast full-time.
2. You'll walk away with an understanding of how much time, effort, and energy it might take to find a full-time podcasting career. -
How To Build Your Audience and Marketing Your Podcast
Most every podcaster wants to know, “How Do I Grow My Audience?” Many times they will say something like, “I’ve been podcasting for (insert number) of months/years and I only have (insert number) of people who are consistently downloading each of my episodes.”
I’m all for growing our audience. However, I’d prefer to say, I’ve been podcasting for (insert number) of months/years and I’ve been blessed to grow my audience to a point where (insert number) people are consistently downloading each of my episodes, and I’m ready to take the reach of my show to a whole new level. Remember that each of these “downloads” represents a person/human being who are giving you the most valuable asset of that they have, their time.
In this session, I’ll share a minimum of twenty five things that you can do to ensure the growth of your audience and take your podcast marketing to a whole new level.
Key Points
1. Learn about the power of a narrow niche focus for your podcast!
2. Understand the need to keep it positive and provide hope!
3. Learn that content IS KING but that Audio Quality is QUEEN and there are times when the Queen will tump the King!
4. Learn why "Build It & They Will Come" does not often work in podcasting and what to do about it.
5. And at least twenty one valuable take-aways!
Thursday 7th June 2012
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Podcasting: Lessons from a Noob
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Podcasting 101 Part 1: How Podcasting Works, Choosing Your Topic, Format, etc
by Ray Ortega, Dan Lyons, Daniel J. Lewis and Dave Jackson
So you want to start a podcast and don’t know where to start? This session is the perfect place to begin your own podcasting journey.
In this session, we’ll give you detailed overview of how podcasting works, we’ll cover the most important things to think about when it comes to deciding the topic and format of your show, and more.
This session will stop just shy of equipment options, post production, rss and web setup as those items will be covered in the Podcasting 101 part 2 session that will follow directly after this session at 11:30am, in the same room.
Key Points
1. Learn how podcasting works.
2. Learn how to decide what topic to podcast about.
3. Learn how to choose the right format for your show.
4. Get your questions answered in the Q&A portion of the session. -
Podcasting 101 Part 2: Equipment Options, Post Production, RSS, Web, etc
by Ray Ortega, Dan Lyons, Daniel J. Lewis and Dave Jackson
In this podcasting 101 session, we’re going to talk about the different equipment options that are available in helping you to get your podcast started. We’ll also share valuable information that will demystify the setup of your podcast rss feed. We’ll talk about editing/post production, best practices for podcast websites and how which podcast directories to submit your rss feed.
Are you looking for an overview (Big Picture) look at how podcasting works? Do you need help determining what topic to podcast about, what the format of your show should be? Then you want to be sure to sit in on the Podcasting 101 PART 1 session that takes place just before this session at 10:15am, in the same room.
Key Points
1. Learn about the various equipment options that are available to podcasters.
2. Learn about Editing Software options
3. Learn about the importance of the .mp3 format
4. Learn about meta tagging. What it is and why it's important!
5. Learn how to properly set up a podcast RSS feed.
6. So much more! -
How To Build A Thriving Community Around Your Podcast
by Cliff Ravenscraft, Lain Ehmann and Justin Lukasavige
Podcasting is a platform that provides a deeper connection your your audience because it brings you right into their cars, their homes, and their lives.
With a podcast, you’re not a flat name on a page. You’re a real, living, breathing, storytelling friend — one they can trust and connect with. As your audience feels more connected to you, the more likely they will have a desire to connect with each other.
Come prepared to learn how podcasters have built amazing community experiences around their podcasting efforts.
Key Points
1. Learn the value of seeing those who download your podcast as individual people and not just a "download stat."
2. Learn how to create environments that facilitate organic community growth.
3. Learn how to mange all that email and all those social media connections.
4. Learn how a podcast provides a level of intimacy with your community that no blog post can imitate. -
The State of Podcasting for 2012
by Evo Terra, Cliff Ravenscraft, Tom Webster and Todd Cochrane
Tom Webster, from Edison Research, is well known, in the podcasting community,for sharing his state of the union style address for the podcasting community.
Tom will share some interesting new research from some 2012. From there, Tom will join a panel of experienced podcasters to discuss this new research information and what this might indicate about the future direction of podcasting.
Key Points
1. Learn about where podcasting has been.
2. Learn some very interesting new stats for podcasting, here in 2012.
3. Gain a better understanding about the future of the podcasting industry.
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