We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. We’re at the point of social media saturation, and something’s got to give. This session will examine six areas of social media that need a reboot – areas where business, marketing and PR leaders need to change their approach if they’re going to have a chance of implementing successful social media programs.
Questions that we'll answer include:
1. How do I know if I'm setting useful social media objectives and measuring them effectively?
2. How can I plan social media content and our approach to search more strategically?
3. Which 'less shiny objects' should I focus on ahead of the shiny ones?
by Ric Dragon
2012 will be the year of smarter social media marketing. The presentation will provide a comprehensive approach to social for individuals and teams. The process framework steps through: 1. Desirable Outcomes: Vision, Goals, Objectives, and Metrics 2. Hyper-segmentation and Micro-audiences: finding the small groups 3. Community finding and creating 4. Influencer outreach 5. Crisis social media 6. Brilliant creative social media projects Finally, the presentation will guide the audience through the creation and maintenance of an action plan for organization social media maintenance. Dealing with gaffes, stumbles, and social media faux pas will be talked about as well.
Social media has mostly been done ad hoc – with a basic understanding of the process, marketers will be able to have a framework on which to work. There are several artifacts generated by the process: Desired Outcomes document Brand Voice document Micro-audience segmentation Blog content plan Social media implementation plan Listening plan
5th–7th June 2012