Who is Behind the Company Logo? How to Humanize Your Brand Through Building Community

Community building is much more than posting regular updates to a Twitter account and Facebook fan page. Brands that are successful with social media and community understand that real people need to be interacting with their audiences in an authentic, helpful manner. Through case studies, personal experience, and stories from other bloggers, you’ll see how others have created a human voice for their companies that sets them apart from the competition. From company culture to customer service to offline events, you will learn how to build community from the ground up and create brand advocates to share your message.

Key Points
How to:
1. Develop a company culture with community at the core
2. Use customer service to create brand advocates
3. build community offline through events